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HubSpot is a powerhouse in the sales industry. Agencies, startups, and established companies around the world use HubSpot Sales Hub to power their sales and marketing efforts.
Because it’s so widely used, there are now hundreds of powerful integrations you can plug into the HubSpot Sales Hub to add more functionality and improve your sales workflow.
In this guide, we’ll show you some of the best HubSpot sales integrations that you can start using today to level up your sales processes.
Ready? Let’s dive straight in.
What Is Hubspot Integration?
Hubspot is one of the most feature-rich CRM platforms made for sales and marketing teams. However, it’s not made to handle every part of the sales process.
Rather than build all the features themselves, Hubspot relies on other companies with expertise in their particular niche and lets them integrate with the ecosystem.
For example, Hubspot doesn’t want to build its own video conferencing platform, so it integrates with Zoom.
The Value of Hubspot Integration
Having software that easily integrates with your Hubspot CRM means you can improve your productivity, streamline your operations, and also reduce administrative overhead. This ensures you get the most value out of the existing CRM you’ve invested in.
In addition, Hubspot currently has more than 400 integrations available on its app marketplace.
12 Best HubSpot Sales Integrations to Close More Deals
With all the options to choose from, we’ve done the research and found the 12 best Hubspot sales integrations in 2024.
1. QuickMail
Two-way sync to ensure your cold email outreach activity is always logged in your HubSpot CRM.
QuickMail is an outreach and sales engagement platform that lets you automate your outreach and start more conversations with qualified prospects through SMS, email, and LinkedIn.
The two-way native integration with HubSpot lets you import, export, and automatically sync your prospect’s email activity in HubSpot.
For example, if a prospect replies to your email campaign, QuickMail will add the reply they sent to the CRM record in your HubSpot Sales Hub. This means you and your team will always have up-to-date information and can ensure you’re always reaching out to sales leads with full context.
The integration is two-way, so if you add notes or tags to your leads in HubSpot, those tags will also be added to the person's profile in QuickMail.
The data you can sync includes personal details, contact information, custom attributes, and any other detail you need.
It's a powerful way to ensure your team always has real-time data on prospects, and information is never lost due to relying on manual processes.
QuickMail also includes powerful email deliverability tools to ensure your outreach always lands in your prospect’s primary inbox and your sales team always has the best chance of starting a conversation.
Key Benefits:
Two-way sync. The integration between HubSpot and QuickMail is two-way, so if you add notes or tags to your leads in HubSpot, those tags will also be added to the person’s profile in QuickMail.
See potential prospects' activities. You can easily filter to see what you have sent to your potential prospects and how they have responded or not.
Sending cold emails at scale with inbox rotation. You can reach contacts in your sales pipeline with highly personalized cold emails and follow up automatically until you get a reply. You can easily scale up to hundreds of emails per day in a couple of clicks with inbox rotation technology.
Pricing:
$49 per month for a Basic Plan
$89 per month for a Pro Plan with Hubspot Integration
$129 per month for an Expert Plan with AI, Advanced Analytics, and Subcampaigns
Customer Ratings:
G2: 4.6/5
Capterra: 4.9/5
Get started with the QuickMail and HubSpot integration here.
2. Aircall
Automatically add your cold call notes and data to HubSpot and map fields between the two tools.
Aircall is a cold-calling platform that you and your sales reps can use to speed-dial sales prospects and log your sales activities.
The platform integrates with HubSpot Sales Hub to keep your cold-calling activity logged in your CRM.
It's a two-way sync, which means your data is shared between both platforms in real time. For example, if you update a record in HubSpot, it will update in Aircall.
Even if you’ve used Aircall for months but are only just getting started with HubSpot, you’re covered – the historical syncing means all past information is added to your CRM, so you don’t have to spend time manually updating your records.
You can add filters and choose to sync all fields or just certain fields, which will help keep your digital workspaces clean and tidy.
Key Benefits:
Log all calls and SMS tickets. With Aircall and the HubSpot integration, you can eliminate all manual data entry by automatically logging all inbound and outbound calls. It also logs missed calls, voicemails, and SMS into HubSpot Contacts, Companies, Deals, and Tickets.
Workflows and custom reporting. You can build automated HubSpot workflows based on call information logged into new custom contact properties. Aircall also lets you use calls and SMS to trigger workflows and save time by automating the post-call/text process.
Pricing:
$30 per month for the Essential Plan
$60 per month for the Professional Plan
Customer Ratings:
G2: 4.3/5
Capterra: 4.3/5
Connect Aircall and HubSpot here.
3. Zapier
Automate repetitive HubSpot workflows and remove manual tasks with Zapier.
Zapier is a workflow and sales productivity tool that you can use to streamline various parts of your sales pipeline.
For example, you can use Zapier to automatically trigger a notification in Slack if someone replies to a cold email or use it to create actions inside HubSpot, thanks to this integration.
When it comes to the Zapier and HubSpot Sales Hub Integration, you can automate almost anything you need.
For example, you can create an automation that automatically saves your new HubSpot leads into a Google Form or even nurture new leads who filled out a form by automatically sending them an email after the form is completed.
Using Zapier means you can remove almost any manual task from your day-to-day workflow and automate it without compromising on how the task is executed. In addition to using it with HubSpot, you can use it to connect almost any other tool in your business without needing to code.
Key Benefits:
Connect to over 1,000 apps. Zapier moves information between HubSpot and the applications you use automatically. You can link your apps with a few clicks so they can share data.
Scale productivity. With Zapier, you can look up data across multiple tools before feeding it into a central repository. You can schedule work, delay it, summarize it, or parse it.
Pricing:
$0 per month for the Free Plan
$19.99 per month for the Starter Plan
$49 per month for the Professional Plan
$69 per month for the Team Plan
Customer Ratings:
G2: 4.5/5
Capterra: 4.7/5
Connect Zapier and HubSpot here.
4. Crystal
See personality traits and insights into how to communicate with your prospects and sales leads.
Crystal is a helpful tool that gives you personality insights into your sales leads. You can tap into detailed analytics and data before a sales call or before reaching out to a prospect with a cold email to learn the best way to pitch them.
When you browse prospect profiles on LinkedIn and enable the Crystal extension to gather personality insights, if you save that lead to your CRM, the Crystal insights will automatically be added to the contact record as well. When you contact them next, the data will be there, and you can craft your outreach in the best possible way.
You can then optimize your outreach strategy and prioritize reaching out to leads that you know you'll have a strong chance of having a conversation with.
Key Benefits:
Personality reports. These reports aggregate your sales data from HubSpot and combine it with Crystal to show you which type of people you have the best results selling to.
Advanced data. You can pull data based on sales, incoming leads, email engagement, and more to show users where they are thriving and where they can improve.
Pricing:
$0 per month for the Free Plan
$49 per month for the Premium Plan
Reach out for pricing on the Business Plan
Reach out for pricing on the Enrichment Plan
Customer Ratings:
G2: 4.6/5
Capterra: 4.8/5
Connect Crystal and HubSpot here.
5. LinkedIn Sales Navigator
Access powerful features from Sales Navigator inside your HubSpot CRM.
LinkedIn Sales Navigator is an essential tool for running LinkedIn lead generation campaigns and using the platform to prospect at scale.
The integration between Sales Navigator and HubSpot opens up new opportunities to streamline your workflow.
This is one of our favorite HubSpot Sales Hub integrations because it taps into LinkedIn's huge network of decision-makers, and it will help you ensure every person you're reaching out to is the most qualified person at their respective companies.
Key Benefits:
Send InMail messages directly. You can send InMail messages directly to prospects from your HubSpot contact records, which can streamline your outreach process. You can also see an overview of a contact's LinkedIn network and experience inside your HubSpot record.
See mutual connections. There's a feature that shows you your mutual connections so you can ask for an introduction to a high-value lead.
Pricing:
Reach out to LinkedIn for details on the Core Plan
Reach out to LinkedIn for details on the Advanced Plan
Reach out to LinkedIn for details on the Advanced Plus Plan
Customer Ratings:
G2: 4.3/5
Capterra: 4.6/5
Connect LinkedIn Sales Navigator and HubSpot here.
6. Gong.io
Gong is a sales enablement platform that helps you convert more leads into customers.
The HubSpot sales integration for Gong works by adding Gong's key features to your CRM.
If there are areas to improve in your conversations, Gong will let you know. As an example, Gong might tell you that a customer sounds concerned about pricing, or prompt you to ask more exploratory questions before sending a sales proposal through.
Key Benefits:
Supercharge your sales calls. Gong will analyze your HubSpot call data and capture all of the main talking points from the call, then automatically log it into the relevant CRM record. You can understand the sentiment and activity taken by anyone on your team at a glance.
Run calls through Gong. You can run your calls through Gong like you usually would, and the call will be automatically synced to HubSpot. All details, including the URL to the call recording in Gong, will be added to the prospect's HubSpot CRM record.
Pricing:
Reach out to Gong for plan and price information
Customer Ratings:
G2: 4.7/5
Capterra: 4.9/5
Connect Gong and HubSpot here.
7. Calendly
Schedule more appointments with qualified leads and run the process from inside HubSpot.
Calendly is one of the leading appointment-scheduling tools for sales teams. It's simple to use, and most prospects will have used it at some point in their careers.
The integration with HubSpot means you can easily send your Calendly links in any email you send from HubSpot.
If a sales prospect reschedules or cancels a meeting, that action will be logged in HubSpot, and your team's actions will be updated so you don't have team members waiting to start a call that isn't happening.
Key Benefits:
Schedule meetings right away. If someone books a meeting via your Calendly link that you've sent them on another channel, when the meeting is booked, a new CRM record with all of that person's contact information will be created inside HubSpot.
Collect information to keep your sales team informed. You can ask leads for information that will provide your sales team with insights into who the prospect is. When the meeting is scheduled, the information will automatically sync in HubSpot properties.
Pricing:
$10 per month for the Standard Plan
$16 per month for the Teams Plan
Customer Ratings:
G2: 4.7/5
Capterra: 4.7/5
Connect Calendly and HubSpot here.
8. Dealfront
Identify companies and sales leads visiting your website and key sales pages.
Dealfront, previously known as Leadfeeder, is a buyer intent data tool that shows you companies visiting your website. You can then use that data to make intelligent decisions about who to target in your next sales campaign.
You can connect Dealfront and HubSpot using the integration. When Dealfront identifies companies visiting your website, that data will be automatically sent to HubSpot.
The company can be added as a brand new company to your database, or you can enrich existing contacts with your Dealfront intent data.
If a lead is showing high intent to purchase, the HubSpot integration can create new deals in the CRM for your team to look into.
It's a powerful HubSpot sales integration that will make your data on both tools more actionable and optimize your team's workflow to ensure they're always focused on talking to leads who are actively looking to purchase a solution to their pain points.
Key Benefits:
Strong filtering capabilities. You can drill down your target account lists to match your ideal customer profile using 100+ powerful filters, trigger events, company news, and financial data.
Two-way CRM synchronization. You can bring Dealfront data into HubSpot and vice versa. This will allow you to keep your team organized without switching between systems.
Pricing:
$0 per month for the Free Plan
$99 per month or higher for the Paid Plan
Customer Ratings:
G2: 4.3/5
Capterra: 4.3/5
Connect Leadfeeder and HubSpot here.
9. Zoom
Track your meeting activity, see scheduled events, and analyze past meetings inside your HubSpot CRM.
When you’ve had several back-and-forth emails with a qualified sales prospect, it’s time to get them on a call.
Zoom is one of the most effective ways to run your sales calls, as it’s widely adopted and prospects can join a meeting on their work computer, tablet, or phone.
The native integration with HubSpot means that you can fit Zoom into your sales workflow, making things easy for you and your prospects.
The first significant benefit to integrating the two platforms is that you can easily schedule meetings directly from your HubSpot workspace. You can add your Zoom link to emails, and review if you have any upcoming meetings scheduled.
All meetings with your prospects will be logged, and you can have calls automatically transcribed and analyzed inside HubSpot’s platform.
Key Benefits:
Easily schedule meetings. The first significant benefit to integrating the two platforms is that you can easily schedule meetings directly from your HubSpot workspace. You can add your Zoom link to emails, and review if you have any upcoming meetings scheduled.
Filter through calls. You can filter through your calls for specific keywords, questions, and any other details that you can share with your team or use to improve your next touchpoint with that prospect.
Pricing:
$0 per month for the Basic Plan
$13.33 per month for the Pro Plan
$18.33 per month for the Business Plan
$22.49 per month for the Business Plus Plan
Customer Ratings:
G2: 4.6/5
Capterra: 4.7/5
Connect Zoom and HubSpot here.
10. PandaDoc
Create, send, and manage your proposals and contracts in one place, and understand how your leads are engaging with the documents.
PandaDoc is one of the leading eDocument platforms, and its HubSpot integration makes it the ideal tool for your sales workflows.
The HubSpot Sales Hub integration lets you insert any of your PandaDoc templates into HubSpot and build your contracts or new proposals from your CRM.
Data from your CRM records for leads can be automatically added to your proposals and contracts, reducing the time you need to spend filling those fields out.
When your document is ready, you can add it to a new email and send it out directly inside HubSpot.
It’s a powerful way to speed up this part of the sales process, which can be time-consuming if you need to do it manually.
Key Benefits:
Track analytics and insights. You'll also see analytics on your documents and be able to track who is viewing them, how often they view them, and what pages of the document they're viewing. You can then use this data to follow up at the perfect time or address any potential questions before they arise.
Create professional documents. You can build professional-looking proposals, quotes, and contracts without leaving the CRM.
Pricing:
$19 per month for the Essentials Plan
$49 per month for the Business Plan
Reach out for pricing on the Enterprise Plan
Customer Ratings:
G2: 4.7/5
Capterra: 4.5/5
Connect PandaDoc and HubSpot here.
11. Clearout
Cleanse your email lists from one or more HubSpot accounts to enhance your sales outreach by improving email deliverability.
Clearout is a widely recognized email verification tool that verifies email addresses in bulk. It performs 20+ thorough email validation checks, including Greylisting Verification, Syntax Validation, Disposable Email Verification, SpamTrap Detection, and more.
Clearout integrates with HubSpot to securely import your email list and perform email verification. Once validation is complete, you can download the results in CSV or XLSX format or export them back to your HubSpot account.
During export, you can choose the unsubscribe option to unsubscribe all non-deliverable addresses from the mailing list automatically. Alternatively, you can select the append option to export the results by appending Clearout's columns to the original file in their HubSpot account.
Key Benefits:
Capture quality leads. This integration can significantly improve the chances of your sales emails reaching prospects by increasing your email deliverability and providing better ROI.
Auto suggestion. Clearcut has a built-in autosuggestion ability to check for typos in real time. It can detect a potentially mistyped email address, and the autosuggestion will present an alternate email address.
Pricing:
$21 for 3,000 credits
$58 for 10,000 credits
$350 for 100,000 credits
$625 for 250,000 credits
$850 for 500,000 credits
$1,100 for 1 million credits
Customer Ratings:
G2: 4.7/5
Capterra: 4.7/5
Connect Clearout and HubSpot here.
12. Gmail
Enrich your Gmail conversations with details from your HubSpot CRM and track email activity with analytics.
Most of your day is spent having conversations with prospects, warm leads, and customers over email.
You can connect HubSpot with your Gmail account and get access to all of your customer information directly inside your inbox.
When you talk to customers, you'll always have the most up-to-date information available, so if a team member has added any notes or key conversation points, you'll see them there and be aware.
Most businesses run on email, so it makes sense to have your HubSpot information in your Gmail inbox.
HubSpot also offers an integration for Outlook, which has the same functionality. So, no matter what inbox you use, you're covered.
Key Benefits:
Email tracking feature. The email tracking feature will tell you how prospects are engaging with your emails. If you see a prospect has opened your email twice but has not replied, you can follow up within two to three days to check in and see if they have any questions.
New capabilities in your inbox with Hubspot. You can access all of your sales productivity tools in Gmail, like templates and meetings, and use the HubSpot sidebar to get details about your contacts without leaving your inbox.
Pricing:
$6 per month for Business Starter
$12 per month for Business Standard
$18 per month for Business Plus
Contact Google for pricing details on the Enterprise plan
Customer Ratings:
G2: 4.4/5
Capterra: 4.8/5
Connect Gmail with HubSpot here.
Wrapping Up: Best HubSpot Sales Integrations
HubSpot is a powerful sales platform, but it wasn’t designed to do everything. Luckily, you can integrate it with a range of powerful tools that add new functionality and features to your CRM.
Your sales workflow will be more streamlined as your data is synced between your various sales tools. Your team will never need to jump between tools, wondering where the most up-to-date information is stored.
One of the best ways to sync your cold email outreach activity with your CRM is by connecting HubSpot with QuickMail.
Whenever you send an email or receive a reply to your cold email campaigns in QuickMail, the data will be automatically logged in your CRM record for your prospect.
When you’re ready to connect QuickMail with HubSpot, read our step-by-step guide on how to do it here.
