In this article, we'll cover best practices for personalized connection messages, templates you can steal that deliver 70-80% acceptance rates, and how to automate connection requests as part of your outreach strategy.

Why Connect on LinkedIn?

LinkedIn has become one of the most popular and important social networking platforms for professionals and businesses. With over 700 million members, it offers a unique opportunity to connect with like-minded individuals, grow your professional network, and showcase your skills and experience.

One of the main reasons to connect on LinkedIn is to find potential partners, clients, and build business contacts. Through these connections, you can stay updated on your network's latest accomplishments, share relevant industry news and resources, and even seek out new opportunities for collaboration or networking events.

Crafting a Connection Message

When you send a connection invitation on LinkedIn, you have the opportunity to add personalized connection request messages. This give you a much better acceptance rate than sending a blank request.

Crafting a connection message is an important step, especially for cold connection requests. Whether it's for professional networking or personal relationships, a well-crafted message can make a big difference in forming a meaningful connection.

How to Automate Connection Requests with QuickMail

Especially for business development, adding personalized messages increases your acceptance rate and makes it easier to start conversations with potential contacts.

If you have a list of target connections, automation can help you reach out efficiently and keep track of the professional relationships you build. Using a platform like QuickMail to automate sending personalized connection requests saves you time and builds your network.

QuickMail gives you the ability to personalize at scale by using attributes. Common personalization like the prospect's first name or company can be included - or custom attributes can be created to mention recent accomplishments or a mutual connection.

These connection messages can be part of an automated campaign that pulls in information specific to each prospect who enters it. 

In QuickMail, you can combine LinkedIn steps with other outreach channels to increase your chance of building and growing your new connections.
For example, create campaigns to send an email and follow up with a personalized connection request 20 minutes later. Or trigger a profile visit, then automate an email to be sent after. You can even set the campaign to wait until a connection is accepted before proceeding to the next step.

QuickMail is an affordable, easy to use platform for every type of outreach. The ability to customize LinkedIn connection messages makes it easy to start conversations and grow your business. Try it for free with a 14-day free trial.

For your outreach, whether automated or manual - you should follow a few best practices to ensure your connection request messages make the most of each potential connection.

Best Practice #1 - Find Common Ground

Everyone finds common ground with others at some point in their lives. Whether it's a mutual love for a sports team, a favorite movie, or a shared hobby, finding common ground helps people connect with one another.

Common ground is the foundation for strong relationships, open communication, and understanding. When you find common ground with someone, it creates a sense of unity and can lead to better collaboration, problem-solving, and teamwork.

In today's divided world, finding common ground is more important than ever. It allows people to see past their differences and focus on what they have in common. Whether it's in the workplace, at school, or within a community, finding common ground can help bridge divides and foster a sense of togetherness.

So, next time you meet someone new or encounter a difference of opinion, try to find common ground. You may be surprised at how it can strengthen your relationships and bring people together.

Best Practice #2 - Personalize Your Request

Have you ever needed to ask someone for a favor or assistance, and wished there was a way to make your request stand out? Well, you're in luck! Personalizing your request is a simple yet effective way to capture someone's attention and increase the likelihood of a positive response.

When making a request, consider the individual you are reaching out to and tailor your message accordingly. Begin by addressing them by name and acknowledging any past interactions or connections you may have. This will show that you value their time and attention, and that your request is not just a generic message sent to multiple people.

Next, clearly and concisely state what you are asking for and why you are reaching out to this specific person. Explain the reason behind your request and how their help would be beneficial. Providing context and being transparent about your intentions will make your request more compelling and show that you have put thought into your approach.

Additionally, consider the recipient's preferences and communication style. Some individuals may prefer a formal email, while others might appreciate a more casual and friendly tone. Adapting your language and approach to align with their preferences can make them more open to considering your request.

Finally, expressing gratitude and showing appreciation for their time and consideration can go a long way in making your request memorable and impactful. A simple thank you at the end of your message can leave a positive impression and make the recipient more inclined to help.

In conclusion, personalizing your request shows respect for the individual you are contacting and increases the chances of a favorable response. By acknowledging the recipient, crafting a clear and compelling message, and being mindful of their preferences, you can make your request more persuasive and effective. So, the next time you need to ask for a favor, remember to personalize your approach for a better chance of success!

Best Practice #3 - Tailor Your Message

When it comes to communicating effectively, one size does not fit all. We all have different personalities, communication styles, and preferences, so it's important to tailor our messages accordingly. Whether you're talking to a colleague, a friend, or a loved one, taking the time to personalize your communication can make a world of difference.

Tailoring your message means considering the recipient and their individual needs. Are they someone who prefers a lot of detail, or do they like to get straight to the point? Are they more visual or auditory in their learning style? By understanding these factors, you can adapt your message to resonate with the person you're communicating with.

One way to tailor your message is by choosing the right communication channel. Some people prefer face-to-face conversations, while others may appreciate a well-crafted email. By utilizing the method of communication that the recipient prefers, you can ensure that your message is received and understood in the best possible way.

Another important aspect of tailoring your message is considering the tone and language you use. Are you speaking to someone who values humor and informality, or do they prefer a more professional and formal tone? By adjusting your language and tone to match the recipient's preferences, you can create a more engaging and effective conversation.

In conclusion, tailoring your message is an essential skill for effective communication. By considering the needs and preferences of the person you're communicating with, you can create a message that resonates and fosters better understanding. So, next time you're getting ready to communicate with someone, take a moment to tailor your message and see the difference it can make.

Best Practice #4 - Use the Right Tone

Using the right tone in your communication is essential for getting your message across effectively. Whether you're speaking to a friend, writing an email, or giving a presentation, the tone you use can make a big difference in how your message is received.

The right tone is friendly, informative, and respectful. It should be warm and welcoming, showing that you are approachable and open to conversation. Using a friendly tone can help to build rapport and make the person you're communicating with feel valued and heard.

Being informative means being clear and concise in your communication. You should provide relevant and accurate information in a way that is easy to understand. Avoid jargon or overly complicated language that might confuse your audience.

Respect is also key when it comes to tone. Even in difficult or challenging situations, it's important to communicate in a respectful manner. This means listening to the other person's perspective and responding in a way that acknowledges their feelings and concerns.

Using the right tone in your communication can help you to build strong relationships, avoid misunderstandings, and achieve your communication goals. So, always be mindful of the tone you use and consider how it may be received by others. With the right tone, you can ensure that your message comes across as intended.

Best Practice # 5 - Keep it Short and Sweet

When it comes to communication, the old saying "keep it short and sweet" really rings true. Whether you're writing an email, giving a presentation, or just chatting with a friend, brevity and clarity are key.

When you keep your communication short and sweet, you're respecting other people's time and attention. No one wants to read a long, rambling email or sit through a drawn-out speech. By getting to the point quickly and clearly, you're helping your audience to stay engaged and understand your message.

Not only does keeping it short and sweet benefit your audience, it also helps you to be more effective in getting your message across. When you eliminate unnecessary fluff and wordiness, your communication becomes more focused and impactful. People are more likely to remember and act on a concise, well-crafted message.

So next time you're communicating, remember to keep it short and sweet. Your audience will thank you, and you'll be sure to get your point across loud and clear.

Best Practice # 6 - Carefully Use Industry Jokes or Humor

Humor can be a great tool to break the ice in many situations, including in the workplace. When it comes to industry-specific jokes or humor, it can be a fun way to connect with colleagues and break up the monotony of the workday.

Consider using industry jokes or humor to lighten the mood during team meetings or brainstorming sessions. Sharing a relevant joke or funny anecdote related to your field can help to create a sense of camaraderie and build a positive work environment.

However, it's important to be mindful of your audience and the appropriateness of the humor. Avoid jokes that may be offensive or exclusionary, and always consider the potential impact on others. Additionally, be sure to steer clear of sensitive or controversial topics to maintain a respectful and inclusive workplace culture.

Industry jokes or humor can be a great way to inject some lightheartedness into the workday, but it's crucial to exercise good judgment and sensitivity in doing so. When used thoughtfully, humor can be a valuable tool for fostering teamwork and rapport among colleagues.

Best Practice # 7 - Include a Call to Action

Are you looking to make a difference in your community? Whether you want to volunteer your time, donate to a cause, or simply learn more about an issue, it's important to take action. As an individual, you have the power to create positive change in the world around you.

If you're feeling inspired to get involved, consider taking the next step by including a call to action in your outreach efforts. A call to action is a clear and direct directive that prompts your audience to take a specific action. This could be anything from signing a petition, making a donation, or attending an event.

When including a call to action, it's important to be specific and provide clear instructions. Whether you're posting on social media, sending an email, or speaking at an event, make it easy for your audience to understand what you want them to do next. This could include using phrases like "click the link to donate now" or "join us at our next event on Saturday."

By including a call to action, you can inspire others to get involved and make a difference. So, if you're passionate about a cause, don't be afraid to ask others to join you in your efforts. Together, we can work towards creating a better world for everyone.

Best Practice # 8 - Avoid Generic Messages and Sales Pitches

In today's fast-paced and competitive marketplace, it's more important than ever to stand out from the crowd. That's why it's crucial to avoid using generic messages and sales pitches when trying to connect with potential customers.

When you use generic messages and sales pitches, you run the risk of coming across as impersonal and insincere. Instead of engaging with your audience, you end up blending in with the rest of the noise. Your message gets lost in the sea of generic pitches that bombard consumers on a daily basis.

To truly connect with your audience, you need to tailor your messaging to their specific needs and interests. Take the time to understand who you are trying to reach and what matters most to them. This will allow you to create personalized messages that resonate with your audience on a deeper level.

By avoiding generic messages and sales pitches, you show your audience that you value their time and attention. You demonstrate that you are genuinely interested in building a relationship with them, rather than just making a quick sale.

So, the next time you're reaching out to potential customers, take a moment to craft a message that speaks directly to them. Show them that you understand their unique challenges and can offer a solution that meets their needs. By doing so, you'll set yourself apart from the competition and build stronger, more meaningful connections with your audience.

Best Practice # 9 - Explain How You Found the Recipient’s Profile

When reaching out to someone online, it's important to personalize your message to make a genuine connection. One way to do this is by explaining how you found the recipient's profile. Whether it was through a mutual connection, a social media platform, or a professional networking site, sharing this information will help the recipient understand the context of your message and can make your outreach feel more authentic.

If you found the recipient through a mutual connection, mention the person's name and how you are connected. For example, "I came across your profile through our mutual connection, [Name], and was impressed by your work in [industry]." This shows the recipient that you have a shared connection and may give your message more credibility.

If you found the recipient on a social media platform, such as LinkedIn or Twitter, let them know where you came across their profile. For example, "I stumbled upon your profile on LinkedIn and was intrigued by your recent articles on [topic]." This lets the recipient know where to look to verify your connection and shows that you have taken the time to explore their online presence.

If you found the recipient through a professional networking site, such as a company website or industry-specific platform, mention that as well. For example, "I discovered your profile on [website] and was impressed by your experience in [field]." This demonstrates that you have done your research and are approaching the recipient with a specific purpose in mind.

By explaining how you found the recipient's profile, you can establish a rapport and build trust from the start of your communication. It also shows that you have a genuine interest in connecting with them and can make your outreach feel more personalized and meaningful. So next time you reach out to someone online, take a moment to explain how you found their profile – it can make all the difference in making a positive impression.

Below are 10 connection message examples that follow these best practices. Feel free to tailor them to your outreach and use them today.

10 Connection Message Templates You Can Steal Today

1. Template: Mutual Interest
"Hey [Name], noticed we're both into [specific industry/topic]. I'm really into [related experience/achievement]. Let's connect and swap thoughts!"

2. Template: Shared Connection
"[Name], noticed we're both connected to [Mutual Contact's Name]. Their network rocks! Let's connect and see if we hit it off too."

3. Template: Compliment and Collaboration
"Hey [Name], your work in [specific field] is impressive. That recent [project/achievement] blew me away. Would love to hear what's next for you."

4. Template: Seeking Advice
"Hey [Name], I've been checking out your insights on [subject]. Could really use your advice on [specific topic/issue]. Mind sharing your thoughts?"

5. Template: Offer of Assistance
"Hey [Name], if you need a hand with [specific expertise], count me in! I see we're both into [industry/field]. Let's connect and chat about it."

6. Template: Introduction and Common Ground
"Hey [Name], always looking to connect with other [specific interest] experts. I've got some experience in [relevant experience/achievement]. Open to joining my network?"

7. Template: Networking Opportunity
"Hey [Name], expanding my network in [specific field/industry]. Your expertise seems like a perfect match. Let's connect!"

8. Template: Interest in Learning
"Hey [Name], your knowledge in [specific field] is intriguing. I'm eager to learn more about [related topic]. Would really love you thoughts on [relevant project]!"

9. Template: Connection for Networking
"Hey [Name], I'm trying to grow my network in [industry]. Your profile caught my eye. Let's connect and see if we can swap some cool ideas!"

10. Template: Invitation for Discussion
"Hey [Name], your experience in [specific field] is awesome. I'd love to connect and chat about industry trends. Up for it?"

Key Takeaways

Sending personalized connection requests boosts your chances of building all types of connections on LinkedIn. Using QuickMail to automate the process and stay within LinkedIn's limits is a safe, effective way to start more conversations and build your business.