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Looking for the best Reply.io alternative?
If you're into outbound sales and marketing, you've probably heard of Reply.io.
While it's a good tool for one-time outbound outreach campaigns, it has some limitations in its capabilities.
In this article, we have rounded up the seven best Reply.io alternatives that you should consider when looking for a more powerful and comprehensive outbound marketing tool.
Before we go into those, let's quickly discuss what Reply.io is and its main limitations.
What Is Reply.io And What Are Its Main Limitations?
Reply.io is a sales engagement platform that enables businesses to automate their sales outreach and follow-ups.
Using it, you can create and launch email campaigns, track email performance, and follow up on prospects with personalized emails.
However, Reply.io has some limitations in its capabilities, which are:
1. Doesn't support cold outreach scaling. Reply.io users in G2 say it lacks scalability, notably because it lacks inbox rotation. Inbox rotation is essential for scaling cold outreach as it spreads email volumes evenly over multiple inboxes, preventing them from landing in the spam folder.
"Even though we used Reply.io's internal deliverability tools for cold outreach, we would still end up getting email sequences marked as warning or fully suspended"
"Not good for anyone who wants powerful sending features and requires a consistent, reliable solution."
"It lacks general features for power users."
2. Using Reply.io can be clunky for users. The way in which replies were managed, integrations, available Chrome extension, and creating email sequences were reported as unintuitive by Reply.io customers.
"There are massive functional differences between the web log in and the Chrome extension. Views are different, and you have to use the extension on top of the web log in for some functions and views to work."
"It is incredibly confusing to integrate with Hubspot, and I'm very technical. I needed to write into support, and it still barely worked."
3. Expensive to use, and most features only available with premium plans. For example, if you want advanced reporting features or more than one inbox to send emails, you must opt for Reply.io's Professional plan, which costs $90 monthly.
"Pricing is not as it seems. You are limited to only a few email accounts, with $29 added per email account per month afterward.
These are the main limitations of Reply.io. Some users on Trustpilot have also reported Reply.io having bugs in everyday use.
These may not be dealbreakers for you, especially if you want to send out basic email campaigns to your recipients.
But we've listed the seven best alternatives if you’re looking for tools that can do more with their features.
The 7 Best Reply.io Alternatives To Get Results From Email Outreach
1.QuickMail - Get better results from your cold outreach
Powerful cold email outreach solution with advanced email deliverability features
QuickMail vs. Reply.io Key Differences
With features like built-in inbox rotation, QuickMail is made for scaling your outreach efforts, while Reply.io works for one-off campaigns
QuickMail has native integration with the free email warm-up tool MailFlow, making sure that your emails land in the recipient's main inbox.
Get started with a free 14-day trial and send up to 3,000 emails a month at no cost, whereas Reply.io's free plan only allows you to browse the platform
QuickMail gives agencies one unified dashboard view of all client's inboxes
Personalize Every Email You Send
Cold email only works if you get replies to your campaigns.
QuickMail has all the tools you need to create unique and personalized emails
To start your campaigns, you will create a prospect sheet using Google Sheets or CSV, or you can import prospects to QuickMail using Drive.
The next step is to write your personalized messages. In QuickMail, you can easily add attributes to your email campaign to personalize each message for your prospects.
Personalization is essential to succeeding with your cold emails, as it will help you increase your open and reply rates.
If you want to do multichannel outreach, you can integrate Aircall into QuickMail and make cold calls from within QuickMail.
Scale Your Cold Email Campaigns Effortlessly
One of the biggest limitations of many outbound tools is that they don't let you scale your cold outreach campaigns.
QuickMail removes this problem.
You can add multiple inboxes to one account, even with the free plan.
And if you are managing campaigns for multiple clients, you won't need to log in and out all day long. In QuickMail, you have a unified dashboard for all inboxes where you can see all necessary information, such as how the campaigns are performing.
If you want to scale the number of emails you send per day, you can quickly add a new inbox to that campaign.
With the help of the inbox rotation feature, you can increase your email volume without causing issues with email sending limits.
If you are a team, you can also invite unlimited team members to QuickMail.
Keep Your Inbox Safe
QuickMail integrates natively with MailFlow, a free email warmup tool that ensures your email doesn't land in the spam folder.
MailFlow sends and receives emails on your account, and if an email you send to another inbox in our network lands in spam, it will be automatically removed and replied to.
This will show ESPs like Google that your emails deserve to land in your prospect's primary inbox and keep your email health score high.
Compared to Reply.io, there are no email warm-up tools available, which puts your cold emails at risk of landing in spam folders.
Pricing: Send up to 3,000 emails a month to 1,000 prospects with Quickmail. Get started with a free 14-day trial. Generous paid plans from $49/mo.
G2 rating: 4.6 out of 5 (78 reviews)
Capterra rating: 4.8 out of 5 (25 reviews)
What users on G2 and Capterra are saying:
“The inbox rotation tool is a game-changer. Combined with the native inbox management, replying to large volumes of replies is a breeze.”
“By send volume - we book 4X more meetings in QuickMail than our previous platform.
“We're running email outreach via 50+ inboxes (30+ customers), and QuickMail works exceptionally well, with no hiccups or issues.”
Key features:
Made for scaling. Sales teams, marketers, and agencies benefit from it
Allows you to personalize every step of the customer's journey and follow up automatically
6 Other Reply.io Alternatives
2. Gmass
Gmail extension that allows you to send mass emails directly from your own inbox
Gmass is an email marketing and outreach tool that works directly inside Gmail.
It's a good alternative to Reply.io for those who want to do outreach from their Gmail inbox.
It allows you to send mass personalized emails, track opens and clicks, and set up automated follow-up sequences. As a native Google Workspace product, it comes with some useful integrations, such as creating a prospect list directly in Google Sheets.
Pricing: The prices start at $19.95 monthly for individual users who want to send one-off email campaigns. For teams that want to send email sequences, the cost is $125 a month.
Pros:
Enables you to send cold emails directly from your Gmail inbox
Comes with good capabilities, such as the ability to create prospect lists inside Google Sheets
Allows you to "Break Gmail limits" according to Gmass
Cons:
No features for running campaigns on multiple inboxes like on QuickMail
3. Outreach
Sales engagement platform for large teams, which includes outreach tools and CRM.
For companies with established sales teams, Outreach is a good solution, and it's more of an all-in-one sales solution when compared to Reply.io.
While Reply.io focuses solely on providing cold outreach solutions, Outreach brings cold outreach, deal management, and CRM solutions under one platform.
It expands on other features as well, including extra things like real-time sales reps' guidance, sales forecasting reports, and deal insights.
Outreach integrates with CRMs like HubSpot and other third-party tools, including LinkedIn Sales Navigator, Aircall, and Crunchbase.
Pricing: To get pricing, you have to request a demo from the Outreach team.
Pros:
Good all-in-one sales platform for outreach, CRM, and a deal management
Comes with standout features such as AI-based sales reps coaching
Extensive integrations with other SaaS platforms
Cons:
Not the best option for individuals and smaller teams due to the expensive pricing
4. Mixmax
A sales platform designed to amplify outreach campaigns for sales and CS teams.
Mixmax is a sales engagement tool that functions alongside Gmail. It enables users to generate multi-channel sequences activated by particular events, personalized email templates, and automated follow-up messages.
One of the standout features of MixMax is its seamless integration with Salesforce. The integration allows team members to work on their preferred platform without constantly switching. For example, if you create a lead on Salesforce, Mixmax adds it automatically to your email sequence and sends it out.
Because of the good integrations, Mixmax primarily benefits smaller teams, as it can be implemented quickly.
Pricing: Mixmax email campaign pricing plans start at $34 per user per month. If you want to access the Salesforce integration, you have to opt for the $69 per month plan.
Pros:
Can be used directly from your Gmail account
Comes with good integrations (Salesforce, LinkedIn Sales Navigator, Trello, and more)
Easy to implement with your existing software stack
Cons:
Doesn't suit larger teams
Doesn't integrate with many other CRM tools like HubSpot
5. Mailshake
Sales outreach platform that helps you send automated emails to a list of prospects
A close competitor to Reply.io, Mailshake lets you send out cold email campaigns, personalize them, and schedule them to be sent on a schedule you choose.
You can easily A/B test your campaigns, and Mailshake offers email templates to start your campaigns. Email tracking is also available; for every campaign, you can monitor replies, clicks, and opens.
Mailshake integrates seamlessly with CRMs like Salesforce, Pipedrive, and HubSpot, as well as email providers like Gmail and Outlook.
Pricing: Mailshake plans start at $58 a month per user, and they're billed annually. If you want access to cold calling, LinkedIn outreach tools, and social selling, you have to opt for the $83 per month plan.
Pros:
According to users on G2, Mailshake has a simple user interface for its users
Connects with your email service providers like Gmail so you can keep your email management under one platform
A/B testing and email tracking tools available to improve your sales process
Cons:
Gets expensive quickly as it's billed monthly, and the cost is per user
The LinkedIn outreach and cold calling features are only available on the more expensive plan
6. Klenty
Sales engagement platform that lets you create emails based on prospects' engagement.
Klenty helps you personalize sales sequences based on prospects' intent signals. For example, it automatically prioritizes prospects who are actively engaged in your outreach to your reps, so they can focus on them since their chances of scheduling an appointment are higher.
In comparison to Reply.io, Klenty is a more feature-rich solution, with things like trigger-based emails and even features for video personalization. Klenty also promises better email deliverability with custom domain tracking and email validation features.
When you create your email sequences with Klenty, you can add cold calls, SMS messages, and LinkedIn outreach to the same sequence.
When it comes to integrations, Klenty integrates with CRMs like HubSpot, Salesforce, and Zoho.
Pricing: Klenty's plans start at $50 per month per user and are billed annually. If you want access to multichannel outreach, you have to select the Growth Plan, which is $70 per month.
Pros:
Unified multichannel inbox for all the messages that come from your email, SMS, and LinkedIn
Ability to create trigger-based sales sequences
Integrates with all the biggest CRMs
Cons:
There is a limit on the number of emails you can send each day
Some users on Capterra report that the features of Klenty are hard to learn
7. Apollo.io
Sales intelligence platform for finding and sending out personalized emails
Apollo.io can help you all the way from finding the email address to sending out the emails, which is possible due to Apollo.io's huge database of 265 million contacts.
Once you find the email, you can send out email sequences to your desired contact. For each sequence, you can add LinkedIn outreach steps and cold calls. Apollo.io also allows you to send automated follow ups to your prospects.
To speed up the outreach process, you can also create email templates inside Apollo.io for future campaigns.
Pricing: Apollo.io's paid plans start at $49 a month per user and go up if you want more features like advanced reporting.
Pros:
Known for having an intuitive user interface
A large database of +265 emails that you can use for your campaigns
Useful Chrome extension that works as a LinkedIn email finder
Cons:
Even though the interface is intuitive, it has a steep learning curve
There can be inaccuracies in the email database
Conclusion
Reply.io is a valid tool for sending out cold emails. You can create email sequences, personalize them, and send automated follow ups. However, some alternatives can do even more.
If you want a cold email platform that
Allows to scale email campaigns with unlimited team members and inbox rotation
Has the tools for personalizing every touchpoint of the email
Integrates natively with a free email warm-up tool
Has email automation tools for easy follow-ups
Has built-in email verification tools
Then you should check out QuickMail. Get started with a free 14-day trial.
