SEO agencies offer multiple marketing services — from keyword research to competitor analysis to content strategies — all aimed at helping clients build a stronger online presence.

Now, the demand for these services never lets up and the clients always want more. But let’s face it — amidst the whirlwind of ongoing projects and ambitious prospecting, what every savvy SEO agency owner like you really needs is to reclaim their most precious asset: time.

That’s where automation comes into the picture, helping you amplify outreach, streamline lead management, and simplify client onboarding. 

In this blog, we’ll specifically focus on leveraging email and LinkedIn automation and how to use them to attract new clients while keeping your current ones happy.

Why SEO Agencies Should Embrace Automation

Is automation here to stay? Well, the data certainly agrees — 76% of businesses use automation to standardize or automate daily workflows.

Moreover, 90% of people agreed automation solutions increased their work productivity. Another 90% are confident in automation's ability to increase efficiency, minimize errors, and accelerate decision-making.

For SEO agencies, using automation serves as a force multiplier, which

also means huge time savings. Imagine coordinated outreach and onboarding efforts, efficient lead nurturing processes, and smoother progress reporting.

With the reclaimed time, you can redirect your focus on expanding current service offerings and empowering your team to adeptly juggle evolving client needs and existing projects.

5 Examples of Email Automation for SEO Agencies

Here are a few examples of how you, as an SEO agency owner, can leverage email automation in your everyday:

1. Email Drip Campaigns for Sustained Engagement and Conversion

If you’re looking to simplify outreach and lead nurturing, try setting up automated email drip campaigns.

Segment your audience based on their interests and send them tailored content. Tools like QuickMail also let you automate follow-up emails based on user interactions with previous emails. These campaigns ensure sustained engagement with prospects over time, nurturing them through a carefully crafted sequence. 

This keeps you at the forefront of prospects’ minds, making them more likely to convert.

2. Lead Scoring to Improve Sales Focus and Resource Allocation

Simply put, lead scoring is how you can identify and prioritize the best leads for your SEO agency. Here, you’ll set up triggers for outreach, ensuring your sales team focuses on leads exhibiting specific actions or engagement levels.

3. Appointment Scheduling for Seamless Client Interaction

You probably have a lot of meetings on your plate — potential client meetings, follow-ups, progress reports, team sync-ups — the list goes on. While attending these meetings is essential, scheduling and managing them isn't. 

Here's how you can streamline the process: integrate your calendar link directly into your emails. Recipients can then book meetings automatically at their (and your) convenience. You can also set up automated reminders and follow-ups before scheduled calls to ensure your time is always optimized, without any extra effort on your end.

4. Analytics and Reporting for Informed Decision-Making

Use automated analytic tools to monitor email campaign performance and consistently generate reports. Establish systems for promptly sharing these results with clients via email.

How does this help? Automation in analytics and reporting can be your SEO agency’s strategic compass and communication tool. Your team gets valuable insights for optimizing strategies and achieving superior results, while clients stay informed about ongoing developments.

5. Sharing Educational Content and Social Proof for Trust Building

Outbound leads are good, but inbound leads are even better. To attract the latter, you need to build credibility, starting with establishing your agency as a top-performing name in the market.

When sending automated emails, consider sharing educational content and social proof (eg: case studies and client testimonials). Educational content showcases your SEO and marketing expertise, while social proof, such as case studies and client testimonials, demonstrates successful service implementation.

5 Examples of LinkedIn Automation for SEO Agencies

Next, here's how you can automate your LinkedIn efforts:

1. Connection Requests for Targeted Relationship Building

Leverage LinkedIn automation for seamless connection requests. Make sure each request includes a concise, personalized message outlining the value your agency brings. Lay the groundwork for future collaboration, setting the stage for potential business growth.

Note: With QuickMail, you can set up an omnichannel campaign, integrating emails, LinkedIn profile views, connection requests, and subsequent SMS follow-ups.

2. Automated Follow-Ups for Relationship Nurturing

Now that you're connected with your target clients, implement automated follow-up messages to keep the conversation going. Include a clear call-to-action or a time-sensitive offer to maintain consistent engagement. This approach is also useful for nurturing relationships, gradually guiding prospects towards conversion.

3. Endorsements and Recommendations for Credibility Boost

Another good use of LinkedIn automation is to secure endorsements and recommendations from satisfied clients. This acts as a trust amplifier, helping boost your SEO agency’s credibility and making it more appealing to potential clients.

4. Monitoring and Engagement to Build a Proactive Industry Presence

In line with building your SEO agency's credibility, use automation tools to monitor relevant keywords and uphold a proactive industry presence online. You can also automate responses to triggers or keywords to showcase your expertise while ensuring continuous engagement with your audience.

5. LinkedIn Ads for Precise Targeting and Enhanced Visibility

LinkedIn advertising, especially when automated, allows you to reach specific audiences like never before. This ensures your agency’s message reaches the right demographics and industries. Plus, integrating re-targeting campaigns based on LinkedIn interactions further amplifies your visibility, making it more likely for prospects to convert.

Automation Campaigns & Templates for SEO Agencies

Below are some campaign ideas and ready-to-use templates to help make your LinkedIn and email automation less strenuous and more effortless. Let's take a look:

Campaign Sequence 1: Outreach and Lead Generation

Email Template: Initial Outreach

Subject: Grow Your Online Presence with Expert SEO Services

Hi [First Name],

I trust this email finds you well. 

I'm from [Your SEO Agency's Name] and noticed [Prospect's Company] making waves in [industry]. Our focus is on boosting online visibility and driving organic traffic through tailored SEO strategies.

Could we schedule a brief call next week? I'd love to discuss how our proven methods can benefit [Prospect's Company]. Let me know a time that works for you.


[Inbox Name]

LinkedIn Message: Connection Request

Hi [First Name],

I came across your recent post (very insightful, btw!) and was impressed by your work at [Prospect's Company]. As an SEO specialist, I believe our strategies could amplify your online success. Would love to connect and explore potential collaborations.

[Inbox Name]

Campaign Sequence 2: Lead Nurturing

Email Template: Providing Value

Subject: [Industry] SEO Insights for Your Business

Hi [First Name],

Hoping this message adds a positive note to your day. I stumbled upon an insightful article on SEO strategies tailored for [industry], and I thought you might find it interesting. [Include a link or attachment]

Let's schedule a call to discuss how these strategies can be applied to [Prospect's Company]. I'm eager to hear your thoughts.


[Inbox Name]

LinkedIn Message: Sharing Relevant Content

Hi [First Name],

Recently, I found an article on optimizing SEO for [industry], and it brought our previous conversation to mind. Thought you might find it interesting. Would love to hear your thoughts!

[Inbox Name]

Campaign Sequence 3: Onboarding

Email Template: Onboarding Information

Subject: Welcome to [Your SEO Agency] – Let's Boost Your Online Presence

Hi [First Name],

We're absolutely thrilled to kickstart this journey with [Client's Company]. Here's a brief overview of our onboarding process:

  • Introduction Call: Schedule a call to discuss your goals and expectations.

  • Initial SEO Audit: We'll perform a comprehensive audit to identify areas for improvement.

  • Strategy Discussion: Collaborate on a customized SEO strategy tailored to [Client's Company].

Feel free to reach out with any questions. 

Looking forward to achieving remarkable results together!

Best regards,

[Inbox Name]

LinkedIn Message: Personalized Onboarding Message

Hi [First Name],

Thrilled to have [Client's Company] on board! Excited about our collaboration and achieving outstanding SEO results. If there's anything you'd like to discuss or clarify, feel free to reach out.


[Inbox Name]

Campaign Sequence 4: Follow-Up and Progress Reporting

Email Template: Progress Update

Subject: SEO Progress Report - [Month/Quarter]

Hi [First Name],

Hope this email finds you well. Here's a quick snapshot of the progress we've made with your SEO strategy over the past [month/quarter]:

  • Traffic Increase: [Percentage increase] in organic traffic.

  • Keyword Ranking: Improved ranking for key keywords, including [example].

  • Content Updates: Highlights of recent content optimizations.

Let's schedule a call to discuss these results and any adjustments to our strategy.


[Inbox Name]

LinkedIn Message: Celebration of Milestones

Hi [First Name],

Exciting news! We've achieved some significant milestones in our SEO efforts for [Client's Company]. Looking forward to discussing the details and planning our next steps. When would be a good time for a quick call?

[Inbox Name]

Why Choose QuickMail for LinkedIn and Email Automation?

Reliable and robust, QuickMail offers an intuitive user experience that guarantees better results for your campaigns. 

With all your clients in one place, you can shift between profiles with a single click and invite as many team members as needed. Scaling campaigns is a breeze, too — add inboxes seamlessly without worrying about duplicated campaigns. 

QuickMail's advanced AI model assigns reply sentiment and can launch customized follow-up campaigns based on each response. Track deals won or lost and save your team valuable time by quickly assessing campaign impact. 

The platform's unified conversation view further ensures efficiency, combining the familiarity of email with the effectiveness of a help desk. 

And that's not all — the advanced actionable metrics, including week-by-week insights and forecasted future emails, help optimize your email and LinkedIn campaign strategies for optimal planning and delivery.

Advanced Metrics

It's simple to get started - begin your free QuickMail trial to level up your automation game.