Meet Samuli Kuusela:The Service Manager
Samuli Kuusela is Humm's service manager. He manages the outbound calling team and the operations of their mail campaigns.
At Humm, Samuli and his team provide a complete suite of marketing solutions, starting at the start of the sales cycle and ending at the top. They engage in email campaigns, do phone calls, book meetings, gather market data, and everything related to sales.
According to Samuli, at Humm, they:
“...Aim to ensure that our client’s schedule is full of sales meetings. We also provide data that helps our clients understand their target markets.“
Before we explore how QukcMail helped Samuli and Humm, let's examine how Humm grew into a we are in no way a leader in this scenein B2B sales solutions serving over 300 clients in the last few years.
Humm: Automated Lead Generation
A B2B company needs to maintain steady sales to succeed. The only way to achieve that is through a successful lead generation campaign, which Humm does for clients.
They generate leads for B2B clients in all industries. The team sets up email campaigns, makes calls, books meetings, collects data, and performs all other steps in a sales process. According to Samuli:
“We can take any type of customer. The only restriction is that we only do business to business.”
Success From The Start With QuickMail
Since the beginning, Humm has been using QuickMail, with Samuli having over three years of personal experience. He notes that the technology team has tested other tools over the years. However, those tests have only strengthened their commitment to QuickMail. Samuli states:
“We couldn't do things we needed when testing alternative solutions, so those tests stopped. We always stuck with QuickMail.”
Their focus on using QuickMail has helped them grow their client base and provide consistent results. The team manages outreach for over 50 clients simultaneously and has served over 300 clients in the last 3 years using QuickMail.
QuickMail’s Pivotal Role In Humm’s Growth
One reason Humm has grown their client base so rapidly is QuickMail's reliability. Samuli notes that it’s been a solid platform to build their business on.
A key aspect to that reliability is the quality of QuickMail’s support. According to him, when they raise an issue, customer support gets back to them quickly and solves the problem.
“QuickMail has always worked perfectly for over three years. Whenever we have an issue, customer support sorts us out quickly.”
When it comes to reliability, nothing matches QuickMail. The platform boasts 99.99% uptime, with only an hour of downtime annually for maintenance.
Efficient Email Campaign Management
Samuli notes that QuickMail’s data management solutions have enabled it to operate efficiently. One of these is one-click and automatic imports.
He states that they have engaged in extensive prospecting and collected a sizeable database over the years. The database can be linked to QuickMail with just one click.
He notes that using QuickMail is a massive time-saver for them. He notes that without QuickMail, they could never pull off their email campaigns. With QuickMail, Humm has seen the following:
Huge time savings
Reliable automation
Responsive customer service
QuickMail proved to be a reliable solution when the company was changing. Samuli said Humm underwent a merger, but QuickMali’s services remained stable throughout the transition.
QuickMail Drives Success: Client Highlights
| Pain Point | Outcome |
|---|---|
| Time-Saving | One-Click Database Import |
| Follow-Up Emails | Automated Follow-Up Sequence Emails |
| Reliability | Three Years Of Use Without Major Issues` |
| Customer Support | Quick Resolution To Customer Support Issues |
| Scale | From Two Clients to over 300 Without Issues |
Who Is QuickMail Best Suited For?
According to Samuli, every B2B marketing agency should be using QuickMail. He notes that it is excellent software for anyone who does outbound email marketing.
Samuli notes that manually following up is a lot of work, and nobody should be doing that. He notes that anyone who does regular follow-ups should use QuickMail. The automated follow-up feature has been great for Humm.
“I would recommend QuickMail to anyone doing outbound email marketing.”
According to him, manual follow-ups can be problematic as the salespersons could sometimes forget about it. Besides that, it is complex to keep track of all those conversations. That includes automated canceling if there is a reply, which is difficult to do manually for an extensive email list.
Why QuickMail Is Great For Lead Generation Agencies
QuickMail is a great platform for large-scale email outreach campaigns used by lead generation agencies. With QuickMail, you can grow your client base without expanding your team.
Reliability At Scale
Using QuickMail, Humm has been able to scale seamlessly without any drop in performance for their outreach campaigns. Samuli states:
“From the beginning, Humm has grown a lot from the initial two clients to a peak of 54 clients served simultaneously. In all this time, we have never had an major issue with QuickMail.”
QuickMail is a great tool for lead generation agencies looking to scale seamlessly quickly. Its built-in email deliverability features are excellent, even for bulk email campaigns. The platform offers features like email warmup integration, Google-approved API that mimics a human cadence, and real-time deliverability score for each account.
Whether you need to send 1,000 or 10,000 emails, sales reps can be assured that each will reach its prospects while minimizing the chances of going into the spam folder.
Automate Manual Tasks
Using QuickMail has helped Humm save time on manual tasks in the email campaigns. Samuli notes that the one-click prospects import feature has especially been important to them.
As Samuli himself puts it:
“Tasks like follow-ups are challenging when done manually. Sometimes, salespersons forget to do them if they are being tracked manually. They could also forget to cancel automated follow-ups in case of a reply if they had to do it manually. “
He adds:
"QuickMail saves us time. Everything is so easy and automated. We no longer have to use Excel, which is a huge win.”
QuickMail has many automation features, including prospect imports, email verification, follow-ups, and CRM updates. A feature also allows teams to have numerous sender inboxes for a single email campaign. These tools can help a team focus on essential tasks like researching and ideating marketing campaigns.
QuickMail’s Vacation Mode Feature
Samuli has nothing but praise for the QuickMail customer support department. He noted that at one point, he recommended a new feature that was soon implemented. Samuli states:
“For example, I suggested the Vacation Pause feature, which allows us to pause a campaign when a customer is on holiday. Soon after, the QuickMail team added the feature. That is awesome that you listen to clients and act on their suggestions.”
The camping pause feature is a convenient tool for markets. It allows them to pause a campaign for events, such as public holidays or weekends, according to their needs.
Improve Your B2B Outbound Email Campaigns With QuickMail
QuickMail has played a pivotal role in helping Humm scale its operations. From a small client base of just two, Humm has served 316 clients. Humm would have faced numerous challenges without QuickMail’s outbound email management solutions.
Some of the challenges they would have faced without QuickMail include:
Missed Campaign Emails
Improperly Scheduled Campaigns
Unsent Send Follow-Up Emails
Tedious Work Importing Databases Manually
Thanks to QuickMail, Humm has avoided these pitfalls. It is now a thriving business that is serving a huge client base successfully.
At QuickMail, we are on a mission to help lead generations thrive without worrying about the reliability of the technical stack on which they run.
Explore if we are a good fit for your agency with a discovery call.
