Securing a reliable bulk emailing service is essential for any business aiming to expand its reach and improve customer relationships. The right platform can help you effectively communicate with a large audience, manage marketing campaigns, and track user engagement.

In this guide, I’ll show you some of the best bulk email service providers out there. You’ll see a breakdown of features, pros, cons, user reviews, and pricing for each one.

  1. What To Look For in Bulk Emailing Platforms

  2. 17 Best Bulk Emailing Services

  3. Free Bulk Email Software for Your First Campaigns

  4. What is Bulk Email?

  5. What's the Best Way to Send Bulk Email?

  6. Features to Look for in a Bulk Email Service

  7. Choosing The Best Bulk Email Service for Your Needs

Let’s jump straight in. 

What To Look For in Bulk Emailing Platforms

When choosing a bulk emailing service, look for high deliverability, comprehensive analytics, segmentation features for targeted campaigns, integration capabilities with existing systems, and compliance with email regulations like CAN-SPAM.

All of the bulk email services we’re going to look at have slightly different strengths.

The common theme is that most will be able to help you with tasks like:

  • Send offers and newsletters to your subscribers

  • Run lead generation campaigns targeting cold audiences

  • Show off new products or services

  • Add subscription forms to your website or landing pages

  • Send promotional emails, shipping notifications, and similar order-related emails to your e-commerce store users

  • Nurture leads using drip email campaigns

Most of the email marketing tools on the market today aren’t just limited to bulk emails. They are complete sales and marketing ecosystems that can integrate with your other business applications, making it easy to manage your campaigns and assess how your email marketing efforts are helping you hit your overall marketing goals.

17 Best Bulk Emailing Services

Choosing the right bulk email platform is crucial. A reliable service manages subscriptions effectively, reduces spam reports, and provides insightful analytics. This enables better targeting and ultimately drives successful communication campaigns and grows your business.

1. QuickMail: Send bulk cold email campaigns without compromising on personalization

Start more conversations with cold prospects through personalized outreach and automated follow-up emails. Get started with a free 14-day trial.

QuickMail is the best bulk cold email service for sending personalized emails that get replies.

Here’s why:

Reach Out to Cold Prospects and Start Conversations

QuickMail automates the process of contacting potential leads by sending personalized emails at scale, enabling users to efficiently connect with cold prospects. This tool streamlines outreach efforts, tracks responses, and increases the likelihood of engaging new business opportunities without manual intervention.

It has the added benefit of LinkedIn automation and the ability to create omni-channel campaigns that start more conversations with prospects.

It’s simple to use: write your personalized email templates, import your prospect list, and schedule your campaigns.

You can schedule as many follow-up emails as you need to in your campaign with a delay between each step.

If someone replies, they'll be automatically removed from your campaign to ensure they don't receive any more automated emails from you.

Connect with Your Personal Inbox

Most bulk email services use external servers to send bulk emails. 

But, QuickMail integrates seamlessly with your personal inbox to facilitate efficient email deliverability. By syncing with your email server, it imports messages directly, allowing you to send and receive emails as if you were using your standard email client, ensuring a unified communication experience.

Whenever you receive a reply to your email campaigns, it’ll land in your personal inbox and you can continue the conversation from there.

QuickMail also offers a native integration with MailFlow's free email warmup tool to improve your email deliverability. This connects to your cold email inbox and generates positive engagement, showing email service providers (ESPs) that you’re a trustworthy sender.

MailFlow incrementally increases email sending volume, which establishes your reputation. This ensures your emails bypass spam filters and reach recipients' primary inboxes. With personalized send patterns, MailFlow mimics human behavior to boost delivery success.

Designed for Growing Sales Teams

QuickMail was designed specifically for sales teams and agencies that want to scale their outreach.

The platform fosters collaboration by allowing team members to share inboxes and templates, ensuring consistent communication and efficiency. 

With inbox rotation, QuickMail distributes leads fairly among sales representatives, which not only boosts productivity but also prevents any single team member from becoming overwhelmed. 

Plus, the ability to add inboxes seamlessly as the team grows means QuickMail scales with the business, accommodating more clients and larger campaigns without disrupting existing workflows, making it an ideal solution for sales teams poised for growth.

As well as that, you can integrate QuickMail with your CRM or other sales tools to make sure you’re always up-to-date on where your prospects are in your pipeline.

When a recipient replies, you can track your responses in QuickMail’s opportunities dashboard.

Anyone on your team can see the full context of the conversation history, see if any other team members have been assigned to it, and if not, jump in and reply. You won’t have to jump in and out of your inbox all day to know if your campaign is getting replies.

Pricing: Start sending emails with a free 14-day trial. Generous paid plans from $49/mo.

G2 rating: 4.6 out of 5 (81 reviews)

Capterra rating: 4.8 out of 5 (25 reviews)

What our customers are saying on G2 and Capterra: 

  • “By send volume - we book 4X more meetings in QuickMail than our previous platform. The visibility on deliverability scores for each inbox is SO helpful.”

  • "It's a great bulk email marketing and management solution that's perfect for scheduling and tracking response rates and replies."

  • “We're running email outreach via 50+ inboxes (30+ customers), and QuickMail works exceptionally well, with no hiccups or issues. We love all the integration capabilities.”

Key features:

  • Send bulk cold emails that are personalized to every prospect on your list

  • Add automatic follow-up emails and phone call steps to improve your reply rates

  • Email deliverability integrations with tools like Mailflow ensure your bulk cold emails always land in the primary inbox

  • Scale your campaigns by adding more inboxes rather than copy-pasting campaigns

  • Automate your workflow with native CRM integrations and a Zapier integration

2. Elastic Email

Bulk email service provider for marketers and developers

Elastic Email deserves a mention as a bulk email marketing platform due to its comprehensive feature set tailored for high-volume senders of opted-in outreach. It offers a robust API and SMTP Relay service, ensuring seamless integration with various applications and services. 

From a marketing standpoint, it competes with major email marketing platforms like Mailchimp and Sendinblue (which we’ll look at later in this guide). With advanced analytics, you can track email performance and optimize campaigns effectively. The platform's cost-efficiency is a standout, making it accessible for businesses of all sizes. 

With automation and segmentation capabilities you can personalize messages and target specific audience groups. Ultimately, this boosts engagement and conversion rates.

Pricing: For email marketing, pricing starts at $9 per month for up to 2,000 people in your contact list. For transactional emails, pricing starts at $9 per month for 10,000 emails.


  • Users on G2 like that Elastic Email handles both marketing and transactional emails, as it simplifies their email marketing tech stack

  • Drag-and-drop email builder makes it easy to create high-quality and branded email templates

  • Technical users on Capterra say that the API documentation is well-documented and easy to follow


  • Customers on G2 mention that there are occasional issues with how emails are formatted on mobile

  • Some users on Capterra say that they have run into email deliverability issues that are hard to solve

3. SendFox

Low-cost but feature-rich email marketing software for newsletters and email marketers

SendFox stands out as an email marketing service due to its cost-effective pricing structure, tailored specifically for content creators, bloggers, and small businesses. It offers a straightforward interface and essential features like automation, which allows you to efficiently manage campaigns without overwhelming complexity. 

The affordability of SendFox makes it an attractive option for those who need reliable email marketing tools without the hefty investment that some other services require. You get a balance between functionality and budget.

One of the trade-offs is that SendFox doesn’t have some of the more advanced features that other email marketing platforms have, like website integration and an elaborate editor.

But, if you don’t need those features, it’s going to be a great option. We use it, and here’s an example of a page we created using SendFox.

Pricing: Free plan available. Paid plans start at $49 for a basic lifetime plan, then $18 per month for the Empire add-on.


  • The landing page builder helps you create attractive sign-up forms for any offer you’re running

  • Easily segment your email lists based on where new email leads come from

  • Schedule emails in advance and automate sequences


  • Not as feature-rich as some platforms, so you will outgrow it at some point

  • Some users on G2 mention that the landing pages you can create are relatively basic

4. Mailchimp

Most popular bulk email marketing platform, perfect for small businesses

MailChimp is widely recognized as a leading bulk email marketing platform because of its comprehensive suite of features that cater to varied marketing needs. Its user-friendly interface simplifies the process of creating, sending, and analyzing email campaigns, which is particularly beneficial for small to medium-sized businesses. 

With a robust set of analytics tools, users can track open rates, click-through rates, and overall engagement to refine their marketing strategies effectively. There’s the option to create automated campaigns that will run automatically when a subscriber joins, which is perfect for onboarding or nurturing campaigns.

Plus, MailChimp offers a plethora of customizable templates, enabling users to craft professional-looking emails without the need for advanced design skills. Integration capabilities with various e-commerce and CRM platforms make MailChimp a versatile choice for integrating email marketing with other sales and customer management systems.

The platform is also known for its scalability, allowing businesses to grow their subscriber base without switching to a different service. Its reputation for reliability and compliance with email regulations gives users confidence that their communications are both effective and legitimate.

Pricing: Starts at $13 per month for 500 contacts. Pricing becomes expensive as you grow your list. 


  • Create automated email campaigns that are visual and brandable

  • Import an email list from other platforms, or create signup forms with Mailchimp that you can embed on a website or landing page

  • Affordable to get started as there is a free plan (but gets expensive if you have a large email list


5. Brevo

A cost-effective platform that supports bulk email marketing, SMS campaigns, and more

Brevo stands out as a bulk emailing service due to its user-friendly interface and advanced automation features, making it a strong choice for businesses of all sizes. 

It offers robust analytics tools that allow users to track email performance and engagement in real-time, a feature that is essential for optimizing marketing strategies. Compared to some other services, Brevo provides superior segmentation capabilities, enabling more targeted and personalized email campaigns. 

Additionally, its high deliverability rates ensure that emails reach recipients' inboxes more effectively. The cost-effectiveness of Brevo, combined with its dedicated customer support, makes it an attractive option for companies seeking a reliable bulk emailing solution.

Pricing: Free plan for up to 300 emails per day. Paid plans from €25 per month.


  • Send both marketing and bulk transactional emails from one platform and personalize them with mail merge

  • A/B test email performance to uncover what your audience cares about most

  • Use the send time optimization feature to deliver emails at the best times to improve open rates


  • Some users on G2 said they wish customer service would be available on chat outside of normal business hours

  • Some reviews on Capterra mention service outages that stop users from testing or sending emails during that time

6. ActiveCampaign

Design and send responsive email templates to your email subscribers

ActiveCampaign is another great option for bulk email. With advanced automation capabilities, you can send highly targeted emails based on user behavior and preferences. This can result in more relevant communication compared to other services that might offer basic segmentation. 

Also, its robust analytics tools provide detailed insights into campaign performance, helping you adjust strategies for better engagement. Its user-friendly interface streamlines the creation and management of email campaigns, making it accessible for both beginners and experts. 

To keep your emails personalized, you can use merge tags like first name, city, recent purchase, and more, which can be dynamically inserted into email templates. It's an excellent platform for anyone wanting to send emails at scale to an opted-in subscriber base.

Pricing: From $39 per month for 1,000 contacts, and price increases based on your subscriber count.


  • Large selection of pre-designed email templates to choose from

  • Marketing automation features to schedule campaigns

  • Send one-off campaigns for newsletters and announcements


  • Some customers mention that there is a steep learning curve

  • Capterra users mention that the reporting is limited and it’s hard to find data on which forms are driving the newest subscribers

7. GetResponse

Email marketing software to help you automate and improve engagement with your subscriber base

GetResponse stands out for its user-friendly interface and advanced automation features, making it ideal for crafting and distributing newsletters. 

The platform offers a rich array of customizable templates, which streamlines the creation of visually appealing and engaging content. In addition, the detailed analytics tools enable users to track the performance of their campaigns and optimize future emails for better engagement. 

With its list management capabilities, users can segment their audience for targeted communication, enhancing the relevance of content for each subscriber. Moreover, GetResponse's high deliverability rates ensure that newsletters reach recipients' inboxes, thereby maximizing the impact of email marketing efforts.

Pricing: Free plan available for up to 500 subscribers. Paid plans from $19 per month for 1,000 contacts.


  • Create pre-scheduled automated campaigns as well as triggered email sequences

  • Detailed email analytics to track the performance of each email and campaign

  • Automated emails can be sent when you publish new articles on your blog to promote them


  • Users on Capterra say that all of their emails land in the promotions folder rather than their recipients’ primary inboxes

  • Some customers on G2 say that there are limited CRM integrations, and some popular options like Zoho CRM aren’t supported

8. ConvertKit

Affordable pricing for an email marketing platform with powerful features

ConvertKit offers a robust bulk emailing service tailored for creators looking to engage their audience effectively. Its standout feature, the visual funnel builder, allows for intuitive creation of email sequences, facilitating targeted campaigns and automating sales processes. 

This contrasts with services like Mailchimp, which offers a broader range of templates but a less focused funnel design tool. ConvertKit's service excels in user segmentation and personalization, ensuring high deliverability and open rates. 

Ideal for bloggers, digital marketers, and online course creators, ConvertKit simplifies complex email marketing strategies into manageable, result-driven tasks, though it may come at a premium compared to more generic solutions like Constant Contact.

Pricing: Free with limitations for up to 1,000 subscribers. Paid plans from $15 per month.


  • Easily create and embed lead capture forms into your website or on landing pages

  • Send an unlimited number of emails every month

  • Send one-off email broadcasts or set up complex automations


  • Some customers on G2 say that the drag-and-drop template builder is hard to use

  • Some reviewers on Capterra highlight that the support system isn’t ideal if you’re running into problems

9. MailerLite

Email marketing platform with an easy-to-use editor for responsive and plain-text emails

MailerLite's bulk emailing service stands out with its user-friendly email editor, enabling seamless creation and customization of campaigns. This intuitive interface simplifies the design process, making it accessible even for those with minimal technical expertise. 

Compared to competitors like Mailchimp, MailerLite offers a competitive edge with its affordability and straightforward pricing structure. The platform also shines with robust automation features, segmenting tools, and detailed analytics, allowing users to tailor their strategies and track performance effectively. 

Ideal for small to medium-sized businesses, MailerLite provides a balance of simplicity and functionality, making it a strong contender in the email marketing space.

Pricing: Free for up to 1,000 subscribers. Plans start at $10 per month.


  • Flexibility to send plain-text emails as well as visual templates

  • Create landing pages, embedded subscribe forms, and pop-up forms to grow your email marketing list

  • Easily segment your audience based on any criteria for improved personalization


  • Some new customers on Capterra say that it’s hard to use before you’ve become accustomed to the platform

  • User reviews on G2 say that you can’t update subscriber emails if they request you to change them, but that’s a minor problem 

10. CleverReach

Email marketing platform designed for newsletter owners and publishers

CleverReach is a reliable bulk email marketing platform that offers an intuitive user interface, making it accessible for beginners while still providing advanced features for seasoned marketers.

Its comprehensive analytics tools enable users to track campaign performance and optimize strategies based on detailed reports. The platform supports segmentation and personalization, allowing businesses to tailor their messages to specific audience groups for improved engagement. 

Automated workflows save time by managing repetitive tasks and nurturing leads. As a plus, CleverReach integrates with popular e-commerce systems, enhancing the potential for targeted, effective promotions that can drive sales and customer loyalty.

Pricing: Free for 250 subscribers. Plans from €15 per month.


  • Designed specifically for newsletter owners so features there to help with your growth

  • Create lifecycle marketing email sequences in a drag-and-drop editor

  • Adds DKIM to outgoing emails for improved deliverability


  • Some customers mention that despite the tools being good, the pricing plan makes it infeasible for smaller publications

  • Users on Capterra highlight that the form builder is difficult to use

11. Stripo

Design engaging HTML email templates and export them into any mass email provider.

Before we describe Stripo, we need to clarify that this isn’t a mass email service. Instead, it’s an email design tool that helps you quickly create HTML templates using a drag-and-drop editor that you can export and use on other platforms.

Unlike some competitors, Stripo enables direct HTML editing, which appeals to advanced users wanting precise control over email design. Its unique feature set includes an extensive library of pre-designed templates and the ability to test emails across various devices, ensuring compatibility and responsiveness. 

Stripo does integrate with numerous email service providers, facilitating seamless transitions from design to deployment.

Pricing: Free to use. $45 per month if you want more than one user.


  • Design email templates in a drag-and-drop builder

  • You won’t be limited by email template builders that other bulk email providers offer


  • You can’t use this tool as a mass email sender – it’s primarily a design platform

12. Mailjet

Transactional email platform with email marketing tools to improve email engagement rates

Mailjet's transactional emailing service excels with its user-friendly API, allowing developers to seamlessly integrate mailing features into applications. This API's robustness positions Mailjet as a strong contender against popular services like SendGrid and Mailchimp. 

Mailjet supports a variety of use cases, from transactional emails to large-scale marketing campaigns and it can send up to 15 million emails per hour. The platform offers real-time analytics, aiding businesses in tracking performance metrics effectively.

The platform has email deliverability tools integrated into it to help ensure your emails don’t land in the spam folder. They also support large accounts with an account manager who can ensure your SPF, DKIM, IP address, email domains, and other technical details are in place. 

Pricing: Send 6,000 emails per month for free. Paid plans start at $15 per month for 15,000 emails per month


  • Combines a bulk email API provider with marketing tools and email templates to engage your list

  • Pricing is competitive for the number of emails you can send

  • Includes email deliverability features to help your emails land in the primary inbox rather than get caught in spam filters


  • Some users on G2 mention that the API documentation isn’t as detailed as it could be which makes the set up time-consuming

  • Customer reviews on G2 mention that email list segmentation isn’t as advanced as some marketers need it to be

13. Postmark

Bulk transactional email provider with excellent deliverability

Postmark distinguishes itself in the bulk emailing landscape with a robust focus on transactional emails, ensuring high deliverability rates and swift delivery times for critical communications like password resets and order confirmations. It’s known for its short inboxing time (the average email sent to Gmail via Postmark arrives in 4.86s).

Postmark’s infrastructure is optimized for applications where reliability is paramount. Compared to services like SendGrid or Mailgun, which also offer extensive marketing email capabilities, Postmark is often praised for its streamlined approach that prioritizes transactional messages over promotional campaigns. 

This specificity makes it a preferred choice for developers and businesses that require immediate email delivery without the additional features that cater to broader marketing efforts. Postmark also offers an extensive library of ready-made responsive templates for welcome emails, password resets, and order confirmations, which makes it easy to get up and running.

Pricing: Send 10,000 emails for $15 per month.


  • Above-average email delivery speeds to send high volumes of email quickly

  • API libraries for all popular programming languages so it’s easy to build a custom solution for your needs

  • Option to use your own dedicated sending IP to improve email delivery rates


  • Some customers on G2 highlight that Postmark has had an outage without letting them know in advance

  • It’s more expensive than similar mass email service providers

14. Mailgun

SMTP provider for bulk emails, aimed at developers who want to set up transactional emails from their applications

Mailgun is a transactional email API service made for developers and businesses that want to send transactional or bulk emails from their applications using Mailgun’s SMTP relay.

It’s best for teams with a technical background who can set up and customize it to work in cohesion with your app. You’ll need to create your emails in a separate platform, then have them sent using Mailgun’s relay.

The platform caters to businesses needing mass communication, such as promotional campaigns or newsletters, by providing detailed analytics and real-time monitoring. Its adaptive algorithms help in maintaining a good sender reputation, a critical factor that sets it apart from some of its competitors.

Mailgun's focused optimization for bulk sends, combined with user-friendly APIs and flexible email validation features, positions it as a preferred choice for marketers aiming for reach and reliability in their email strategies.

Pricing: Send 5,000 emails per month for free for 3 months. Monthly plans start at $35 per month.


  • Use shared IPs or your own to ensure good deliverability rates

  • Regular inbox placement tests mean you always know where your emails are landing 

  • Detailed analytics to track results for bulk campaigns and individual emails


  • G2 reviews mention that you need to pay extra for historical reporting

  • Some customers say in their Capterra reviews that it would be helpful if there was a way to create emails in Mailgun, rather than just sending them

15. SendGrid

Email sending platform combining bulk sending with a more traditional email marketing platform

SendGrid, a cloud-based service, offers an SMTP interface, allowing for seamless integration with existing applications. Its robust infrastructure supports high-volume sending, ensuring reliability and scalability.

With advanced analytics, SendGrid provides insights into email performance, aiding in optimization efforts. While similar services like Mailchimp offer user-friendly interfaces and marketing automation, SendGrid stands out for developers seeking comprehensive API access and customization. 

Plus, Sendgrid maintains high deliverability with proactive ISP outreach and reputation monitoring, a critical consideration for businesses aiming to reach large audiences without being flagged as spam.

Pricing: Send 100 emails per day for free. Plans start at $15 per month.


  • Email API and SMTP for bulk and transactional emailing

  • A suite of email marketing tools for creating engaging email templates

  • Detailed analytics and statistics on email performance


  • Some customers say that the set up process is complicated

  • Capterra users say that they’ve had problems with email deliverability and it’s hard to solve the issues once they arise

16. Amazon SES

Low-cost bulk email service ideal for companies already in the AWS ecosystem

Amazon Simple Email Service (SES) is a robust transactional email platform that facilitates high-volume email sending for businesses. Its key features include a flexible IP deployment model and a reputation dashboard for monitoring email sending health. You’ll also find tools to help you easily authenticate your emails with SPF and DKIM to ensure your recipients’ inboxes are always likely to let your emails through.

SES is particularly useful for applications requiring reliable delivery of notifications, such as password resets or purchase confirmations. Compared to competitors like SendGrid or Mailgun, SES stands out for its deep integration with AWS services, offering advantages in scalability and cost for AWS-centric environments. However, it might be less intuitive for beginners than some other services, which prioritize user-friendly interfaces and extensive marketing features.

Pricing: Free plans for 3,000 message charges per month, and then $0.10 for every 1,000 emails you send.


  • Pay-as-you-go rather than subscription-based pricing – you can send a near-unlimited emails 

  • Quickly integrate with your existing application or platform

  • Choose from shared, owned, or dedicated IP addresses to improve deliverability


  • Capterra users say that the support times are slow if you run into problems

  • Some G2 users mention that the reporting into your bulk email blast performance is limited

  • Not a fit if you just want to send the occasional email marketing campaign


Scalable bulk email marketing service provider that lets you send transactional emails to engage your email list

SMTP2GO offers a robust transactional emailing service, providing reliable delivery for time-sensitive communications. It ensures that important messages, such as password resets or purchase confirmations, reach their recipients promptly. 

Featuring detailed analytics, SMTP2GO allows businesses to track emails and optimize their communication strategies. Compared to competitors like SendGrid or Mailgun, SMTP2GO stands out for its user-friendly interface and exceptional customer support.

While all these services excel in deliverability, SMTP2GO's emphasis on simplicity and support can be particularly beneficial for small to medium-sized businesses that may not have dedicated IT teams to manage their email infrastructure.

Pricing: Free for 1,000 emails per month. Plans from $10 per month.


  • Robust email deliverability and anti-spam features help you land in the inbox

  • Dedicated sending IP address available on paid plans

  • Robust documentation and simple API means you can quickly onboard your company and create custom workflows


Free Bulk Email Software for Your First Campaigns

If you’re working on a budget, then it’s a good idea to start with a bulk email service that offers a free plan. Free bulk emailing services allow users of all skill levels to get into the game without risking any money. These services often come with templates and automation tools that streamline the creation and dispatching of emails, saving time and effort.

Here are the tools with the best free plans.

  • Amazon SES: Send up to 62,000 emails per month for free

  • SendGrid: Send 100 emails per day for free

  • Mailgun: Send 5,000 emails per month for free for 3 months.

In most cases, free bulk email service tools designed for transactional email will offer more generous free plans than marketing or outreach software.

Email marketing tools for newsletters and regular marketing automation will be more expensive and increase in price as your subscriber base grows. But, when used correctly, they will help you keep your subscribers engaged and help you create any type of campaign you need.

Bulk cold email tools like QuickMail work on a fixed pricing plan. Their email-sending limits are usually prioritize quality over quantity and to improve email deliverability.

What is Bulk Email?

Bulk email is a service that allows senders to distribute large volumes of messages to multiple recipients simultaneously, often used for marketing or newsletters. Unlike personalized correspondence, bulk email focuses on reaching a broad audience with a uniform message. Bulk email service providers often include tools for tracking engagement, similar to analytics in other digital marketing services.

Depending on your business, bulk email could mean:

  • Sending a newsletter to your clients

  • Reaching out to a list of cold sales prospects

  • Notifying your customers that their order has shipped

What’s the Best Way to Send Bulk Email?

There’s no single best way to send bulk email. The right platform for you will depend on your unique use case.

Here are some of the best options for different use cases:

  • Sending one-to-one personalized cold emails: QuickMail

  • Best bulk email service for a small business: QuickMail

  • Sending high-volume transactional emails to customers or users: Mailjet

  • Sending visual mass email marketing campaigns to your subscribers: Mailchimp

In truth, it’s impossible to select a single ‘best’ option. The right platform will depend on your business, the unique reason you need a bulk email provider, and the features you need.

We’d recommend trying starting with a tool offering a free 14-day trial like Quickmail.

You’ll quickly find out if the platform supports your requirements and can make the best choice for your business. 

Features to Look for in a Bulk Email Service

There are some basic features that every mass email service provider you consider needs to have. Let’s take a look:

1. Email Personalization Features

If you want your emails to get opened, replied to, or clicked, you need to personalize them. 

Personalization tools enhance engagement by tailoring content to individual preferences. They boost open rates by addressing recipients by name, company, job title, or other custom detail, and increase conversion by resonating with unique interests.

As we’ve seen above, you can do this in QuickMail while you write your templates.

When you hit Send, your templates will pull in data from your prospect list and personalize the email to each recipient.

2. Automation and Productivity Tools

Automation streamlines email marketing by consistently sending tailored messages, improving engagement, and allowing you to focus on strategy rather than manual tasks. The end goals are to enhance efficiency and see higher conversion rates.

As an example, QuickMail lets you build bulk email campaigns with as many email steps as you need, as well as adding multi-channel steps like cold calls or text messages into a campaign. 

You can leverage this to generate the best possible engagement and avoid being limited to a single channel.

These extra tools will boost productivity, and help you get better results thanks to the ability to connect with more recipients in less time.

3. Email Deliverability Tools or Integrations

As soon as you start sending more than your usual number of emails per day, ESPs will start to treat your inbox with more scrutiny. Look for email services that include deliverability features that will ensure you never end up in the spam folder. 

For example, QuickMail has a native integration with Mailflow’s email warm up tool, as well as integrations with email verification tools like NeverBounce and ZeroBounce.

You can verify emails individually, or in bulk when you import your recipient list.

This gives you the best chance of landing in the inbox, which is key to getting results.

4. Integrations with Other Software

It’s vital that your email tool integrates with your marketing or sales workflow. 

Look for platforms that integrate natively with your CRM like HubSpot or Pipedrive, or with a tool like Zapier that allows you to connect your bulk email service with any other platform you use in your company.

Source: QuickMail and Zapier integrations 

If you’re unsure, make sure to reach out to the company and ask about your specific problems. If you’re going to be using an enterprise-level plan and need things like an API that your team can use to build custom integrations, you’ll be able to discuss your needs on your sales calls with the company you’re considering using.

5. Collaboration Tools

It’s rare for a company to have one single person managing their email campaigns. 

Look for platforms that allow you to use inbox rotation to send emails from multiple inboxes and allow you to add as many team members to your account to manage and optimize campaigns.

In QuickMail, you can add as many team members to your account as you need to, even on the free plan.

This means you can build custom workflows that incorporate the expertise of different team members without having to spend more just to add new seats. 

You’ll also have an audit log to see which team members made changes, and when, so you’ll never be out of the loop.

Choosing The Best Bulk Email Service for Your Needs

Before signing up for multiple free trials and testing features in tools that aren’t comparable, it’s essential to consider why you need a mass email provider in the first place.

  • Do you need to send transactional emails to users?

  • Do you want to nurture newsletter subscribers with regular updates?

  • Do you need to send cold emails to cold prospects for sales purposes?

Make sure to outline out the reasons you need a new tool, and then, decide which ones are worth trying.

For example, if you want to send cold emails, there’s no point in using a free bulk email marketing tool like Sendpulse, even though you can send 15,000 emails for free with it.

Instead, you’d need to use a cold email platform like QuickMail that lets you send personalized emails to cold prospects. 

QuickMail has a free 14-day trial so you can put the platform to the test. You can get started today and see how it can help you start more conversations with qualified sales prospects.