Maybe cold outreach is already your #1 source of leads and sales, or maybe you’re looking to ramp up your outreach activity. Either way, it’s vital you select the best outreach solution for your business, and your search has brought you to two of the most popular tools on the market: Instantly and QuickMail.

Sure, we’re biased, but we truly believe QuickMail is the smart choice for most startups and SMEs — especially:

  • Professional services firms

  • SaaS platforms

  • Lead gen agencies

  • Recruiters

  • Business consultants

Read on and we’ll weigh up the key differentiators in the battle of Instantly vs QuickMail…

Why Use QuickMail?

QuickMail home page

QuickMail is an outreach solution that works with Gmail, Outreach, and any other inbox provider. While there’s no shortage of outreach platforms out there, QuickMail stands out from the crowd in three essential areas:

Reliable Results

We’ve been industry leaders for nine years.

In that time, we’ve developed pioneering outreach technology like inbox rotation and free auto-warming, all with the goal of helping our users avoid the disruption and revenue loss caused by constant changes to the email ecosystem.

So we understand what it takes to generate consistent results from cold email, adapting our tools and processes to give your campaigns the greatest chance of reaching your prospects’ main inboxes.

That’s why we’ve got a 4.6-star rating on G2.

Learn how SaaS company Demio used outbound prospecting campaigns through QuickMail to help land 500 new customers in seven days.

Delightful User Experience

A QuickMail dashboard

We’re confident that if you choose QuickMail, you’ll love our user experience.

We make it easy to manage multiple campaigns, scale your outreach activity by adding new inboxes, and access the clear, actionable analytics you need to improve results.

And if you need a helping hand along the way, you can reach out to our expert support team…

Expert Support

When it comes to customer support, some outreach solutions are all about closing tickets.

At QuickMail, we’re more concerned with actually solving problems.

We don’t bother with one-size-fits-all suggestions and boilerplate replies because we understand no other business has a workflow that’s exactly like yours. Instead, we take the time to dig into the challenge you’re facing and provide tailored guidance.

Whether you’ve got a basic question, a complex workflow, or an unconventional setup, our experts are ready and waiting to help you execute more successful outreach campaigns.

Of course, we don’t expect you to just take our word for it.

Not when our customer reviews do the job for us:

QuickMail customer reviews
Image source

Best of all, you get the same quality support, whatever QuickMail plan you choose.

Not only that, but we’ve created various free educational resources to help everyone from beginners to seasoned veterans get more from cold outreach:

Cold Email 101 Course

Modern Deliverability for Cold Email

Cold Email Outreach Mastery Class

Instantly vs QuickMail At a Glance [Comparison Table]

Email outreach
Automated email sequences
LinkedIn automation-
Omnichannel campaigns-
Email warmup✔+
Unified inbox with shared reply handling-*
AI-powered email follow-up-
Google accredited-
Expert support✔*
A/Z testing✔*
Zapier integration
Click tracking-
Advanced analytics-

Try QuickMail for free by signing up for your 14-day trial today.

* A simplified version of this feature exists only on the most expensive plan

+Free AutoWarmer with MailFlow included with all QuickMail plans

Why Do Businesses Choose QuickMail Over Instantly?

Now that we’ve listed the key features of each platform, let’s look at the areas in which QuickMail really impresses vs Instantly…

Stability and Reliability

What Sets QuickMail Apart:

  • We’ve been industry leaders for nine years and pioneered game-changing outreach tools like inbox rotation and free auto-warming, so we know how to navigate the ever-changing email landscape while minimizing downtime and lost revenue for our users.

  • Our platform is compliant with — and accredited by — Google, making us a low-risk option. This means our users have fewer outreach campaign disruptions due to disconnections. And it also improves their deliverability.

How Instantly Compares:

  • Instantly was only founded in 2022, so it’s just too soon to assess how they’ll respond to a major shift in the industry, like Google’s recent changes affecting bulk email senders.

  • Their auto-warmer might sound like a nice feature, but it’s out of compliance with Google, and they’re not Google-accredited. Every disconnect from the auto-warmer causes a disruption in your outreach.

Email Warmup

What Sets QuickMail Apart:

  • We offer a free native integration with on all plans.

  • Get the benefits of a built-in auto-warmer — like domain monitoring, deliverability scores, and inbox warmup — but with none of the associated risks.

How Instantly Compares:

  • Every time Instantly’s built-in auto-warmer disconnects, your outreach campaigns will be disrupted.

  • The auto-warmer is out of compliance with Google; it’s not clear how outreach performance will be affected when Google shuts down auto-warmers.

Email Deliverability

What Sets QuickMail Apart:

  • QuickMail uses an approved Gmail API for sending with better deliverability.

  • We randomly generate meta-data to leave a minimal trace on emails, making it impossible for inbox providers to bulk-block emails sent through our platform.

  • Proven, scalable delivery — every day, we see individual QuickMail accounts sending 40,000+ emails with above-average open rates. In the words of one of our customers, B2B marketer Matthew F: “The deliverability in QuickMail is amazing. We are getting 40-80% open rates & response rates and booking more meetings than we can handle.”

How Instantly Compares:

  • Instantly doesn’t send through a Gmail-approved API. Again, this is pretty risky.

  •  Dave Valentine, CEO of Avadel, told us that Instantly’s email deliverability problems almost “killed” his business: “When Avadel moved to Instantly, our meeting booking numbers got chopped by 95%. It was a disaster and we lost a lot of clients because of it.”

Quote icon

When we moved to Instantly, our meeting booking numbers got chopped by 95%. It was a disaster and we lost a lot of clients because of it.

Dave Valentine
Dave Valentine
Agency Founder and CEO

Agency Use

What Sets QuickMail Apart:

  • We offer a free agency dashboard providing easy oversight for multiple client accounts and team members.

  • Quickly identify campaigns that need more prospects, or are performing better or worse than expected, through our campaign overview feature.

  • Every QuickMail account includes unlimited team member seats and searchable audit logs to track all actions taken.

How Instantly Compares:

  • Each client account requires a separate workspace.

  • Lacks unified reports or dashboard solutions to help agencies manage large numbers of clients without diving into each individual account.


What Sets QuickMail Apart:

  • Whichever plan you choose, you can invite unlimited team members to QuickMail. 

  • Use audit logs to track actions for every team member.

How Instantly Compares:

  • You can only add team members if you upgrade to the mid-tier Hypergrowth plan, priced at $97 per month.

  • Even if you upgrade, you still don’t get audit logs or any other team oversight tools.

Replying To Prospects

What Sets QuickMail Apart:

  • Replies from prospects are automatically pulled into Opportunities, even if they responded in a new email thread.

  • Campaign email replies are assigned to the inbox owner and can be re-assigning, previewed, and triaged without removing their bold status.

  • See how long each reply has been waiting for a response to ensure you don’t miss active opportunities.

How Instantly Compares:

  • With Instantly, you have to upgrade to a Hypergrowth plan ($97 per month) to send emails from a unified inbox.

  • Reply detection only works on direct responses, so if your prospect replies in a new thread, their email won’t be pulled in.

  • Previewing replies removes the bold indicator, making them easy to miss.

  • Replies can’t be assigned to team members.

Reporting and Analytics

What Sets QuickMail Apart:

  • Our dashboard displays computed statistics for a range of metrics, including opens, clicks, replies, bookings, and bounces.

  • Immediately identify drop-offs in deliverability and take action with send-day attribution. 

  • Analyze how prospects respond to your campaigns through AI-powered reply sentiment analysis.

  • Track deals won or lost by campaign to optimize for impact, not vanity metrics.

How Instantly Compares:

  • Doesn’t offer click-tracking.

  • Bounced emails and unsubscribes only display by number, not by percentage.

  • Metrics are limited to account or campaign-level stats on emails sent, opens, replies, and opportunities.

Instantly vs QuickMail: Price Comparison

quickmail pricing plans 2024

A one-person business consultancy has totally different needs to a SaaS startup or a large lead generation agency.

For that reason, QuickMail and Instantly offer a range of plans aimed at businesses of different sizes and at different stages of their growth journeys. Let’s dig into each platform’s pricing tiers and what you’ll get for your money.

(All pricing information correct at time of publication.)

Entry Level

QuickMail’s Basic Plan costs $49 per month, with no minimum-term contract. It includes up to 30,000 emails per month, up to five email addresses for sending, up to 10,000 prospects, and unlimited team members.

Customers can access all the essentials they need to run cold outreach campaigns, plus advanced features like A/Z testing and scheduling automation. They also get an account dashboard incorporating campaign-level stats — essential for optimizing performance.

Instantly’s entry-level Growth plan is a shade cheaper than QuickMail’s at $37 per month — but with far lower activity limits and fewer features

It offers unlimited email accounts and email warmup, but only 5,000 monthly email sends — that’s six times lower than QuickMail. Also, it only allows up to 1,000 active leads, and doesn’t include a lot of key features (such as A/Z testing).


Priced at $89 per month (again with no fixed contract), QuickMail’s mid-tier Pro Plan allows you to send up to 100,000 emails monthly to up to 50,000 active prospects from 20 different email addresses.

It includes all the same stuff as the Basic Plan, but with a bunch of additional functionality, including advanced analytics and native integrations with HubSpot and Pipedrive.

By contrast, Instantly’s dramatically named Hypergrowth plan costs $97 per month.

It offers the same 100,000-emails-per-month sending limit as our Pro Plan, but you only get up to 25,000 active leads. And it’s missing some vital analytics features, such as click tracking and reply sentiment analysis so you can optimize for positive replies.


At the upper end of the scale, QuickMail’s Expert Plan costs $129 per month with no minimum term. For that money, you can send up to 300,000 emails a month, have 100,000 active prospects, and leverage 50 different email addresses.

While all our plans offer all the essential features you need to run high-performing outreach campaigns, our Expert Plan offers a bunch of advanced extras — including API access and automated follow-up campaigns launched by AI based on the recipient’s response.

Meanwhile, Instantly’s premium Light Speed plan costs an astonishing $358 per month, yet doesn’t include any additional features. All you get is a higher sending allowance (500,000 emails per month) and up to 100,000 uploaded contacts.

What Our Customers Say

“QuickMail allows me to communicate with my client base in bulk, while still coming right from my email address. Open rates and conversions are much higher because of this"

Hans Skillrud

Cofounder, Termageddon

"One of the most important technologies we use is QuickMail, as it allows us to build incredibly complex engagement campaigns simply and efficiently"

Ben Way

CEO, Rainmakers

"After trying the most popular email marketing tools out there & not being completely satisfied with any of them, I was directed to QuickMail. Best decision ever"

Fabi Mersan

Founder, ClinicBuzz

"I switched over to in Sept and since then my business has exploded. Thanks!" 

Marcel H. 

Founder and CEO, G2 Review 

“QuickMail helped me get the first paying clients for my business and it's still at the core of our lead generation.”

Maksymilian M. 

Head of Technology, G2 Review

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