Crafting the perfect sales pitch for cold outreach is an art that requires finesse and strategy. It's about capturing attention, building interest, and sparking a conversation with potential clients who may not yet know they need you.

In this article, we're diving into a selection of sales pitch examples and techniques designed to help you cut through the noise and connect with prospects. 

Whether you're new to sales or looking to refine your approach, there's something here for your pitch deck.

Get ready to turn cold emails into warm conversations and, ultimately, forge lasting relationships with new customers.

Key Takeaways

  • A good sales pitch email is short, personalized, and solves a customer's problem.

  • The key elements of a good sales pitch include grabbing the reader's attention, tailoring the pitch to the recipient's business, and creating a connection.

  • Effective sales pitch techniques include referencing past conversations, starting with a question, keeping the pitch short, highlighting benefits instead of features, and anchoring the pitch in data.

Why craft your email pitch?

Perfecting your sales pitch email is pivotal. It's your opening move to reel in potential clients and underscore the distinctive advantages of your offerings. Through the careful construction of your email, you start a conversation rather than merely transmit information.

A potent sales pitch email is meticulously tailored, addressing the unique requirements and challenges of the recipient, thus demonstrating an understanding of their circumstances. Leveraging a template for structure or deriving inspiration from exemplary pitches is advisable, yet customization for the target audience remains imperative.

Incorporating a strategy for subsequent communication is equally important to maintain engagement. By adhering to these guidelines, your crafted email will resonate more profoundly with prospects, thereby enhancing the potential for successful outcomes.

Clarify the Goal of Your Pitch

It's important to nail down the exact goal of your pitch. If your company sells enterprise software, you aren't going to try to close the entire deal from the first email. Instead, you probably want to get a reply or schedule a demo with a stakeholder. A great sales pitch template can work for any type of pitch, but you have to customize it to your situation.

Frameworks for Writing Successful Sales Pitch Emails

A few popular sales pitch models are AIDA, PAS, and FAB. We'll cover these below. Keep in mind if you're using email, every sales pitch needs to be short and engaging. If someone can't read your whole product pitch on one mobile screen, it probably isn't a great pitch.

AIDA Sales Pitch

Let's dissect the AIDA model and its application in crafting a sales pitch via email. AIDA stands for Attention, Interest, Desire, and Action.

You start by grabbing the recipient's attention. Use a captivating subject line that stands out in their inbox, perhaps mentioning a pressing problem they face. Or, just use a few words and their name to spark curiosity.

Once the email is opened, continue their interest by clearly stating what your product or service is and how it's relevant to them.

Then, you'll want to build desire by elaborating on the benefits, not just features, of what you're selling. Explain how it uniquely solves their issue or improves their situation. You might mention a case study or client video showing how your solution worked for them.

Finally, prompt action. This is your call to action (CTA). Be direct and persuasive, instructing them on exactly what to do next—whether it's to sign up for a trial, schedule a meeting, or make a purchase. Make this step as simple as possible to reduce friction.

PAS Sales Pitch Strategy

The PAS model, or Problem-Agitate-Solution, is a persuasive sales technique designed to boost the effectiveness of your pitch.

When crafting your sales email, begin by identifying a specific problem that resonates with your target audience, demonstrating your understanding of their needs or pain points. For instance, if you're selling productivity software, you might address the problem of inefficient workflow that leads to lost time and revenue.

Next, agitate the problem by going deeper into the consequences of leaving it unresolved. This could involve highlighting the stress, frustration, and competitive disadvantage that come from sticking with the status quo. Be vivid in painting a picture of these aggravations to stir a sense of urgency.

Finally, present your product or service as the solution. Articulate how it effectively addresses the problem, alleviates the pains previously agitated, and brings about a beneficial transformation. Provide concrete evidence of its success, such as case studies or testimonials, to reinforce your claim.

In your email, ensure each element of PAS is clear and compelling, leading the reader through a logical and emotionally engaging progression that culminates in the desire to take action—ideally, to purchase your offering or engage in further conversation.

The hard part is to do this in just a few sentences, so take your time to cut unnecessary language and simplify the message.

FAB Sales Pitch Idea

The FAB model, which stands for Features, Advantages, and Benefits, is another good strategy. When crafting a sales pitch email, you start by mentioning the standout feature. If your company combines an administrative platform with AI, that could be the main feature.

Next, talk a little about the advantages of the feature and how it stands out from competitors. This is where you distinguish your offering by highlighting its uniqueness or superior performance. 

Finally, you convey the benefits, which are the most critical part of the pitch. The benefits are the practical value that the customer will gain from the product or service. Here, you shift the focus from the product itself to the user's experience. Show how it will solve their problems or improve their life. 

In your email, you must weave these elements together seamlessly, transitioning smoothly from features to advantages to benefits, making the recipient feel that your product is the solution they've been seeking.

How To Personalize Sales Pitch Templates

Personalization should go beyond simply using your prospect's name in the opening. Consider using their first name in the subject line and referencing an achievement of theirs to grab attention.

Once they open the email, the first line should also be customized to reflect something relevant in their life. If your prospect recently published a study, you can mention what impressed you about the study, for example.

It takes some time to prospect on LinkedIn and other places online to have something relevant to say. But it's worth personalizing a cold email so it feels a bit warmer.

Basic Cold Email Tips

If you don't have time to craft a whole email based on one of the frameworks above, keep the following tips in mind:

  • Make it short and sweet

  • Keep subject lines informal and use the prospect's first name

  • Personalize the opening sentence of the email

  • Use short sentences and add line breaks after each

  • Try opening the pitch with a question

  • Be crystal clear about why you're emailing them and what the next step is

  • Include a signature with your photo and social links

  • Use data or social proof to convey your value

Check out our cold email guide for a more in-depth look at writing cold emails.

Cold Email Sales Pitch Examples

Below are a few examples you can use to make your pitch. This first one is aggravating the pain point of not filling a position:

Subject: Need help to hire a ?

Hi {{prospect.first_name}},

Saw that you’re hiring a {{job title}} and wanted to check to see if you’ve filled that yet?

If not, I run a job board focused on helping companies like {{}} hire awesome candidates.

Want to post your job there?


Here's another example that shares content and lets the recipient know you've done your research:

Subject: Help with {{}}’s sales process?

Hi {{prospect.first_name}},

Saw your LinkedIn post mentioning that you’ve just hired two new sales reps. Congrats on the growth.

Considering you haven’t taken outside funding, I thought it’d be worth sending this blog post I recently published on Building a Sales System at Bootstrapped Companies.

I also run a course where I show Founders and CEOs how to build a high-performing sales culture.

Want me to send you the course link?


And here's a type of sales pitch designed to continue a relationship:

Subject: Follow up after your talk at {{event}}

Hi {{prospect.first_name}},

Saw your talk at {{event}} back in August, thanks for sharing your knowledge, particularly found your points on {{subject}} interesting.

As someone in a similar industry to yours, I’ve already tested a few of your suggestions and seen great results.

Do you have 20 minutes to grab a coffee sometime in the next few weeks?


Improve Your Sales Pitch Game With QuickMail

Your digital elevator pitch can be a powerful force for sales. But refining it takes practice and visibility into results. With QuickMail, you can scale a cold email campaign and make adjustments on the fly based on data. You can also make a sales pitch to use on LinkedIn with QuickMail's platform integration and streamline connection requests.

QuickMail can automate your outreach so it takes less time to close more deals. It’s simple to segment prospects into targeted lists for personalized campaigns. Your sales team can leverage shared reply handling and AI-assisted sub-campaigns to ensure no lead goes untouched, increasing response rates.

QuickMail integrates with your CRM for seamless data synchronization, allowing for real-time insights and adjustments to strategies. With A/B testing capabilities, you can refine your sales presentation for optimal engagement and conversion.

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The bottom line? Use QuickMail to scale efficiently by scheduling bulk emails while maintaining a personal touch. Start a free trial today.