8 Best Snov.io Alternatives for Lead Gen Agencies

Snov.io is a sales automation platform with a massive customer base including the likes of Dropbox, Google, and Salesforce.

Those are some impressive names. But you’ll notice that none of them are lead gen agencies.

There’s a reason for that: Snov.io isn’t really designed for agencies. It’s missing a lot of basic functionality (plus it’s expensive at scale).

However, there are plenty of Snov.io alternatives for lead gen agencies, and we’ve compared their:

• Key features

• Agency pricing

• Common challenges

Let’s get into it…

QuickMail: The #1 Snov.io Alternative

QuickMail is the clear #1 Snov.io alternative for lead gen agencies. Here’s why:

Snov.io vs QuickMail: At-a-Glance Comparison Table

* Free AutoWarmer with MailFlow included with all QuickMail plans

What Makes QuickMail the Best Snov.io Alternative?

Deliverability Solutions

With Snov.io

Snov.io offers some nice deliverability features, like its built-in deliverability tester.

However, it falls well short of QuickMail’s vast suite of deliverability-related functionality.

With QuickMail

Whichever QuickMail agency plan you choose, you’ll get all the tools you need to maximize email deliverability rates.

This includes free access to MailFlow, one of the top email warmup tools on the market.

Plus you can leverage our in-house inbox rotation tool, Deliverability AI.

Deliverability AI monitors deliverability data across all your email accounts. If one inbox sees a downturn in deliverability, we can automatically swap it for one with a higher score.

Which means more of your emails land in the main inbox, without your team having to waste time manually switching out underperforming accounts.

Learn more: 10 Best Email Deliverability Tools

Advanced Analytics and Client Reporting Dashboards

With Snov.io

We’ve seen a few users who are unimpressed with Snov.io’s reporting and analytics capabilities.

Sure, you get the basic engagement metrics, but it’s missing a few agency essentials.

For instance, the lack of client reporting portals means communicating results to your clients is a heavier lift than it should be. And there’s also no agency dashboard to gather all the most important data in one place.

With QuickMail

QuickMail, on the other hand, offers truly agency-grade reporting and analytics.

You get all the key lead gen metrics like opens, clicks, replies, bookings, bounces, and more.

But we go deeper than most cold email tools by letting you segment reports by email service provider (either yours or the prospect’s).

Use our customizable agency dashboards to get a quick performance snapshot across all client accounts:

And we’re also the only platform to offer time-based data, allowing you to track results to the day an email was sent — a key tool for identifying deliverability issues.

Learn more: How To Choose the Best Sales Analytics Tools for Your Agency 

Client Outreach Organization and Workflows

With Snov.io

Snov.io is missing two essential features that lead gen agencies rely on to work efficiently across multiple client accounts.

First up, as we’ve already mentioned, it doesn’t have client reporting portals, so sharing results with clients is more labor-intensive than other platforms.

It also lacks a unified inbox — an essential tool that agencies rely on to ensure warm opportunities don’t get missed.

This is manageable for businesses doing outreach for themselves, but it’s a real pain for agencies.

With QuickMail

Because we’re built for agencies, QuickMail offers a bunch of tools to streamline your workflows.

Use our unified inbox to read, label, and triage replies without marking them as “read”.

We also tell you how long replies have been waiting to receive a follow-up email, and you can assign follow-ups to specific team members. 

All of which helps you ensure that warm opportunities don’t get missed.

You can also use our built-in changelog to see who’s made changes to campaigns (and when those changes happened).

Agency leaders say these features take a lot of the leg work out of managing large sales teams.

Agency-Friendly Pricing

With Snov.io

From an agency perspective, there’s a big problem with Snov.io’s pricing:

Snov.io charges per email recipient, so it adds up fast for larger lead lists.

For example, the entry-level paid plan only includes 5,000 contacts for $39 per month, while the Pro plan starts at $99 per month for 10,000 contacts — still nowhere near enough for most agencies.

The highest option includes 100,000 email recipients, but costs $738 per month.

Snov.io also paywalls a bunch of key features.

To add LinkedIn steps to your outreach sequences, you have to pay an extra $69 per LinkedIn account per month. Ouch. Plus there’s no A/B testing or spintax on the entry-level plan.

With QuickMail

QuickMail’s agency pricing is based around a transparent per-client fee.

Which means you only pay us more when you win new business and add new clients to QuickMail — so there’s no need to worry about exceeding your monthly contact limit.

Beyond that, you can add unlimited inboxes and seats on any plan.

And we don’t hide any functionality like A/B testing and deliverability AI — behind higher-tier price plans. Because we believe agencies of all sizes should be able to leverage the same performance-driving features.

Want to learn more? Speak to us to find out about our agency plans.

7 Other Top Snov.io Alternatives

Instantly

Key Benefits for Agencies

• Validate email addresses without leaving the platform.

• Add unlimited email accounts, whichever plan you choose.

• Add email, cold calling, SMS, and LinkedIn steps to outreach campaigns.

Agency Pricing

Instantly offers three price plans, ranging from $37 per month for 1,000 uploaded contacts and 5,000 monthly emails, to $358 per month for 100,000 uploaded contacts and 500,000 emails a month.

If you need more than that, you’ll have to get a custom quote and sign a 12-month contract.

Common Challenges

• No agency dashboard for getting an instant view of performance across all client accounts.

• No deliverability monitoring or deliverability data.

• The unified inbox isn’t included in Instantly’s entry-level plan.

• Instantly’s pool of warmup emails is mostly custom SMTP inboxes (rather than Gmail or Outlook accounts), and some users have complained about the results:

Image source

Learn more: Instantly vs QuickMail: Features, Pricing, and Performance 

Woodpecker

Key Benefits for Agencies

• Manage all client accounts through the agency dashboard.

• Build a white-labeled reporting app for clients, including your own branding and domain.

• Get 24/7 deliverability reports and share them with clients via pdf.

Agency Pricing

Woodpecker’s Agency plan starts at a mere $29 per month, but this only buys you 8,000 monthly emails, 500 contacted prospects, and 2,000 stored prospects.

Or, at the top end, you can get 400,000 monthly emails, 100,000 stored prospects, and 25,000 contacted prospects for $395 per month.

All agency plans also carry a flat fee of $27 per active client per month.

Common Challenges

• Replies can’t be triaged or assigned to specific team members.

• Email warmup doesn’t work for Gmail accounts.

• No positive reply rate reports, send-day attribution, or unsubscribe rate data.

• Sentiment analysis only marks replies as “positive”, “negative”, or “neutral”.

Smartlead

Key Benefits for Agencies

• Manage leads, automations, and meeting bookings through the Smartlead API.

• Create your own white-labeled platform so clients can access campaigns, reply from the unified inbox, and view reports.

• Automatically group leads based on reply sentiment.

Agency Pricing

Smartlead’s most agency-friendly plan costs $174 per month, including “up to” 12 million active lead credits and 60 million monthly email credits.

Those are some impressive numbers — but there’s no way to know exactly what you’ll pay for higher numbers of leads or email sends.

Agencies also have to pay a flat fee of $29 per month for each additional client.

Common Challenges

• With no native integrations, you’ll have to rely on Zapier, which is glitchy (and expensive) at scale.

• No way to get a performance snapshot across all client accounts.

• Some Smartlead users complain the platform is pretty error-prone:

*Quote from unaffiliated agency owner, March 2024

Learn more: Smartlead vs QuickMail: Features, Pricing, and Performance 

Saleshandy

Key Benefits for Agencies

• Create an agency portal and add unlimited clients and team members.

• Build a white-labeled outreach tool including your logo, domain, and other assets.

• Use sender rotation, ramp-up, and sending emails to enhance deliverability.

Agency Pricing

Saleshandy’s price plans range from $36 – $1,499+ per month.

All include unlimited clients and email accounts, but the activity volumes vary.

For example, the entry-level plan offers 6,000 monthly emails, 2,000 total prospects, and 1,100 email verification credits, while the top-tier option includes up to 500,000 prospects, 1.5 million emails, and 55,000 verification credits.

Need more? You’ll have to contact Saleshandy for a custom quote.

Common Challenges

• Limited integrations, including no Google Drive integration.

• No way to assign replies or respond from different accounts in the unified inbox.

• Some Saleshandy customers say the platform has affected their domain reputation:
  

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Learn more: Saleshandy vs QuickMail: Features, Pricing, and Performance

Lemlist

Key Benefits for Agencies

• Build multichannel outreach campaigns incorporating email, LinkedIn, and cold calling steps.

• Use dynamic landing pages and text variables to create customized campaigns.

• Leverage smart logic to build outreach sequences that update based on actions like email opens and link clicks.

Agency Pricing

Lemlist charges per user, which automatically makes it a bad fit for most lead gen agencies.

For example, the entry-level Email Starter plan costs $39 per user per month, but only includes one sending email address per user.

And if you need more than 10 user seats, you’ll have to reach out for a custom quote.

Common Challenges

• Per-user pricing model is expensive for larger sales teams.

• Prospect replies aren’t grouped by client or campaign.

• Lemlist adds a bunch of messy html to emails, which can affect deliverability.

• Some Lemlist users have complained about regular bugs:
  

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Mailshake

Key Benefits for Agencies

• Create automated follow-up sequences with trigger-based responses.

• Use inclusive email validation credits to remove bad email addresses from your list.

• Automate LinkedIn actions like profile views and connection requests through Mailshake’s Chrome extension (only available on the top-tier plan).

Agency Pricing

Mailshake is another platform that charges per user.

So if you have a 10-person team and choose the top-tier Sales Engagement plan, you’ll be paying almost $1,000 per month.

Surprisingly, Mailshake actually suggests that agencies ask clients to pay for their own Mailshake accounts, then add the agency as a user:

Not only is this kinda awkward, but it’s also fundamentally unscalable. Imagine managing every client through a different account…

Common Challenges

• Per-user pricing is expensive for all but the smallest agencies.

• Maximum limit of just five email addresses per seat.

• Key features like the unified inbox and LinkedIn automation are paywalled.

Read more: Mailshake vs QuickMail: Features, Pricing, and Performance 

Reply.io

Key Benefits for Agencies

• Set roles and permissions to control who can view/edit campaigns and reports.

• Reports can be segmented by team member or client.

• All agency plans include unlimited mailboxes, clients, users, contacts, and email warmup.

Agency Pricing

Reply.io’s dedicated agency plans start at $210 per month, including unlimited email sequences, inboxes, and email warmup.

Sounds good, right?

However, Reply.io charges based on the number of leads you add — and those prices add up fast.

It also paywalls useful features like LinkedIn automation and the ability to add cold calling and SMS steps to outreach sequences. These carry an extra cost, even if you’re already paying for the top-tier plan.

Common Challenges

• Limited report customization can be restrictive for agencies.

• No centralized client dashboard.

• Lots of Reply.io users complain about the tricky account setup and interface.

Image source

Learn more: Reply.io vs QuickMail: Features, Pricing, and Performance

Switch To the Best Snov.io Alternative Today

Plenty of tools do cold outreach just as well as Snov.io, if not better.

Trouble is, few Snov.io alternatives are designed for lead gen agencies.

As a result, they lack essential agency features (like a unified inbox, client portals, and an agency dashboard), or their prices work out way too expensive for agency users.

QuickMail is the one exception to the rule.

Because we’re focused on agencies, we offer all the features you need, at a fair and transparent price.

For a full overview of how QuickMail can help your agency, speak with us.