59% of B2B marketers identify email as their most effective channel for generating revenue. Building an email list is a crucial step in reaching and engaging with your target audience. 

But how do you get started when you have limited resources or are just starting out? 

Email list building tools offer an array of features to help you efficiently and effectively craft your initial email list. The global market for email marketing software was worth $7.5 billion in 2020. But which tools are the best fit for your business? 

Let’s explore the top tools that can take your email list to the next level. From capturing email addresses to managing subscriber information, these tools have got you covered. 

Why Email List Building is Important?

Email list building is crucial for digital marketing success, essential for businesses in all industries. It enables direct communication with a targeted audience, improving engagement, lead generation, and conversions. 

Here's a breakdown of its importance:

  1. Direct Communication and Engagement: By building a targeted email list, businesses can send content tailored to the interests of their audience, enhancing engagement and making each message more relevant.

  2. Personalized Marketing: Segmenting your email list allows for detailed personalization. Whilst only 31% of businesses leverage basic segmentation when sending cold emails, this method enables businesses to align their emails with the specific interests of different audience segments, thus driving more meaningful interactions and conversions.

  3. Lead Generation and Customer Retention: An email list is key for turning leads into repeat customers. Targeted email campaigns can efficiently move potential customers through the sales funnel, while also serving as a channel for sending exclusive content to existing customers, generating loyalty.

  4. Support for Marketing Campaigns: Having an email list offers a direct way to reach your audience, crucial for executing a range of digital marketing campaigns. This direct engagement typically results in improved visibility and higher conversion rates.

Ultimately, building an email list is about more than just numbers; it's about creating a group of engaged followers who see real value in your content. 

Next, we'll explore the significance of using the right tools to build and manage your email list effectively, focusing on efficiency, accuracy, and compliance.

The Importance of Using Tools for List Building

Using tools for list building is essential for businesses looking to streamline their email marketing efforts. These tools offer a range of benefits, including increased efficiency and automation, as well as ensuring accuracy and compliance with email marketing regulations.

Efficiency and Automation

One of the key benefits of using list building tools is the increased efficiency and automation they provide. 87% of B2C marketers are using automation as part of their email marketing strategy

By automating the process of capturing email addresses and managing subscriber information, businesses can save time and resources, allowing them to focus on other important aspects of their marketing strategy. 

List building tools streamline the entire process, from acquiring new leads to maintaining and organizing their contact information. With automation features, businesses can:

  • Automatically capture and store email addresses from various sources, such as website sign-up forms or lead generation campaigns

  • Schedule and send automated welcome emails, nurturing your relationship with new subscribers

  • Segment your email list based on demographics or engagement levels, allowing for personalized and targeted communication

  • Automate the management of subscriber preferences and opt-outs, ensuring compliance with privacy regulations

Accuracy and Compliance

List building tools help businesses ensure that their email lists are clean, up-to-date, and compliant with legal requirements, such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act.

With accuracy and compliance features, businesses can:

  • Ensure that all email addresses are valid and active, reducing bounce rates

  • Adhere to anti-spam laws by including clear unsubscribe links and providing a simple way for subscribers to opt-out

Benefits of Using Tools for List Building

  • Increased efficiency and automation

  • Ensured accuracy and compliance

  • Time and resource savings

  • Improved email deliverability

  • Targeted and personalized communication

  • Enhanced data management and segmentation

Essential Features to Look for in Email List Building Tools

When it comes to choosing email list building tools, it's essential to consider the features that will help your business maximize its email marketing efforts. 

Here are some essential features to look for:

  1. Automation Features: Automation is a key aspect of efficient list building. Look for tools that allow you to automate various processes, such as capturing email addresses, sending welcome emails, and managing subscriber preferences. By automating these tasks, you can save time, improve accuracy, and ensure a seamless subscriber experience.

  2. Integration Capabilities: The ability to integrate your list building tools with other marketing tools and platforms is crucial for a cohesive marketing strategy. Opt for tools that offer seamless integration with CRM systems, email marketing software, and other relevant platforms. This integration will enable you to streamline your marketing efforts and use the data from multiple sources to inform your email campaigns.

  3. Compliance and Security Feature: Compliance with email marketing regulations and the security of your subscribers' data are paramount. Choose list building tools that prioritize compliance with legal requirements such as GDPR and the CAN-SPAM Act. Additionally, ensure that the tools you select provide security features to protect your subscribers' personal information.

  4. Analytics and Reporting Tools: To measure the success of your email list building efforts, analytics and reporting tools are essential. You should make use of tools that provide detailed insights into the performance of your email campaigns. This includes metrics such as open rates, click-through rates, conversion rates, and more. These insights will enable you to make data-driven decisions and optimize your email marketing strategy for better results.

4 Popular Email List Building Platforms

When it comes to email list building, there are several popular platforms that businesses can turn to. These platforms offer a range of features and functionalities to help businesses create, manage, and grow their email lists effectively. 

Let's explore some of the most popular email list building platforms and discover their key features and benefits.

UpLeadStarts at $99/month- Extensive filtering options - Export capabilities- Annual database decay requires verification
ZoomInfoCustom quotes available- Comprehensive prospecting features - Regular updates- High cost and complex onboarding
NeverBounce$0.008 per verified email- Pay for what you use - High accuracy rate - QuickMail integration- Processing times can vary for large lists
LeadfeederStarts at $99/month- Tracks website visitors with company identification - Helps identify the email of your ideal contact- Requires significant website traffic


UpLead offers significant B2B data, enabling precise filtering through extensive search options. It's beneficial for anyone regularly building prospect lists, offering verified contact information to streamline your outreach.

  • Pricing: Starts at $99/month.

  • Pros:

    • Extensive filtering options for targeted prospect lists

    • Export capabilities to seamlessly integrate with your outreach tools

  • Cons:

    • Annual database decay requires additional verification steps


ZoomInfo serves as an expansive prospecting platform, offering a B2B database and intent data monitoring to engage with prospects effectively. It allows you to track and engage with your target audience strategically.

  • Pricing: Custom quotes available.

  • Pros:

    • Comprehensive prospecting features

    • Regular feature updates

  • Cons:

    • High cost and complex onboarding


You can use NeverBounce to verify your prospects' email addresses to maintain high deliverability and low bounce rates. Integrated directly with QuickMail, it ensures your outreach lands accurately.

  • Pricing: $0.008 per verified email.

  • Pros:

    • Only pay for what you use

    • High accuracy rate

    • QuickMail integration for seamless verification

  • Cons:

    • Processing times can vary for large lists


Identify and engage with prospects visiting your website with Leadfeeder, offering insights into visitor behavior and interests, facilitating proactive outreach.

  • Pricing: Starts at $99/month.

  • Pros:

    • Tracks website visitors with company identification

  • Cons:

    • Requires significant website traffic for maximum benefit

Cold Email Outreach Tools


Once you have successfully built your email list, the next step is to use a cold email outreach tool to start contacting your prospects. QuickMail stands out for its capacity to automate personalized cold emails and follow-ups, ensuring your messages consistently hit the main inbox. 

It's not just about sending emails; it's about initiating meaningful conversations with qualified prospects. 

With features like custom content insertion and automated follow-ups, QuickMail demonstrates that a significant portion of responses stem from well-timed follow-ups. 

Advanced Metrics

Additionally, its integration with MailFlow enhances your email's deliverability, ensuring you're seen as a trusted sender.

LinkedIn Prospecting Tools 

LinkedIn is a powerful platform for B2B email list building. It provides businesses with access to a large network of professionals who are actively seeking business opportunities and connections. 

LinkedIn allows businesses to target individuals based on their job titles, industries, and other relevant criteria, making it an ideal platform for B2B list building.

In this section, we will explore the importance of LinkedIn in B2B list building and highlight some of the top LinkedIn tools for prospect generation.

Why LinkedIn is Key for B2B List Building 

LinkedIn plays a crucial role in B2B list building due to its unique features and user base. 

  1. Rich Data: LinkedIn profiles provide detailed information about professionals, including their job titles, industry, skills, and more. This data allows businesses to target their ideal prospects with precision.

  2. Professional Network: LinkedIn connects professionals from various industries and enables businesses to expand their network by connecting with relevant individuals. This network serves as a valuable source for generating leads and establishing business relationships.

  3. Engagement Opportunities: LinkedIn offers various engagement features, such as groups, messaging, and content sharing, which allow businesses to interact with their target audience in a professional and meaningful way.

Using QuickMail for Cold Email and LinkedIn Outreach

Effective LinkedIn sales outreach is key to engaging with potential leads. While manual messaging is possible, it lacks efficiency and scalability for larger campaigns. 

This is where LinkedIn outreach automation comes into play, offering a streamlined approach to connecting with a vast array of prospects.

QuickMail offers the capability to integrate custom LinkedIn connection requests and messages into your automated campaign sequences. This functionality allows for the scheduling of outreach messages, ensuring they're sent at the best times. 

QuickMail's intelligent system can automatically follow up with prospects who haven't responded, based on a delay period you set.

A significant advantage of QuickMail is its commitment to operating within LinkedIn's acceptable use policies, minimizing the risk of account restrictions commonly associated with third-party tools. This careful balance ensures your outreach efforts are both effective and compliant.

Combining cold email with LinkedIn outreach can significantly amplify your prospecting efforts. QuickMail facilitates this multichannel approach, allowing you to harness the full potential of both platforms without compromising the integrity of your LinkedIn account.

Final Thoughts

Selecting the ideal email list building tool is not just about enhancing your digital marketing strategy; it's about ensuring that your approach to reaching and engaging with your target audience is as efficient and effective as possible. 

The landscape of digital marketing is constantly shifting, making the need for adaptable and robust tools more critical than ever. Adapting to new trends, technologies, and best practices is essential for maintaining a competitive edge.

The right email list building tool can make a significant difference. Choosing the right tool involves aligning your business goals with the platform's offerings. As digital marketing continues to evolve, staying adaptable and leveraging innovative tools like QuickMail can propel your email list building efforts forward.