On average, administrative tasks take up an hour of sales representatives’ time daily. As sales professionals look to streamline their LinkedIn outreach, the debate often centers around which automation tool to use. LinkedIn Sales Navigator or PhantomBuster. 

Both tools offer unique features designed to enhance lead generation and engagement, but they cater to different needs and workflows. 

This article will compare LinkedIn Sales Navigator and PhantomBuster to help you determine which is best suited for your LinkedIn automation efforts.

Understanding LinkedIn Automation Tools

LinkedIn has become an essential platform for professionals and businesses, with 89% of B2B marketers relying on LinkedIn for lead generation. However, the manual process of reaching out, messaging, and engaging with connections can be time-consuming and tedious. That's where LinkedIn automation tools come into play.

LinkedIn automation tools, such as LinkedIn Sales Navigator, PhantomBuster, and other LinkedIn lead generation and messaging automation tools, streamline your LinkedIn activities and boost your productivity. 

These tools automate tasks like sending connection requests, crafting personalized messages, and managing your lead generation efforts.

Using LinkedIn automation tools allows you to save valuable time and resources while maintaining a personalized touch with your connections. These tools help you expand your network, nurture relationships, and ultimately generate more leads and business opportunities.

In the following sections, we'll dive deeper into the world of LinkedIn automation, exploring the benefits, features, and comparisons of some of the tools on the market. Whether you're a business owner, marketer, or sales professional, understanding the power of LinkedIn automation can be a game-changer for your success.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a premium tool offered by LinkedIn, designed to help sales professionals and business owners effectively prospect, connect, and engage with their target audience. It offers features that go beyond the standard LinkedIn experience to support lead generation and engagement.

Some of the key benefits of this premium tool include:

  • Advanced Lead Search Capabilities: Use detailed search filters to find and identify the most relevant prospects based on criteria such as industry, function, and seniority level.

  • Detailed Profile Information: Access in-depth insights into connections, including job history, skills, and interests, for more personalized interactions.

  • Automated Lead Recommendations: Get suggestions for potential leads based on your search criteria and engagement history, making it easier to find new opportunities.

  • Enhanced Outreach Tools: Use customizable InMail messages, notes, and tagging to streamline communication and follow-up processes.

  • Reporting and Analytics: Track the performance of your LinkedIn Sales Navigator activities, including lead engagement and conversion rates, to measure success and refine your strategies.

Investing in LinkedIn Sales Navigator helps sales teams and business owners enhance their LinkedIn-based prospecting and lead generation efforts. Its features support identifying, connecting with, and nurturing high-quality leads, driving revenue and business growth. 

This tool offers a more effective approach to sales prospecting, making it valuable for professionals seeking to improve their LinkedIn results.

Advanced Lead SearchLeverage powerful search filters to find and identify the most relevant prospects for your business.
Detailed Profile InformationGain deeper insights into your connections, including their job history, skills, and interests.
Automated Lead RecommendationsGet personalized suggestions for potential leads based on your search criteria and engagement history.
Enhanced Outreach ToolsUtilize customizable InMail messages, notes, and tagging to streamline your communication and follow-up processes.
Reporting and AnalyticsTrack the performance of your LinkedIn Sales Navigator activities, including lead engagement and conversion rates.

What is PhantomBuster for LinkedIn?

PhantomBuster is a versatile LinkedIn automation tool designed to streamline and optimize your LinkedIn lead generation and outreach efforts. This platform offers a wide range of features and functionalities aimed at saving you time and enhancing your productivity on LinkedIn.

At its core, PhantomBuster is a web automation tool that allows you to automate various tasks on the web, including data extraction, lead generation, and social media automation. When it comes to LinkedIn, PhantomBuster offers a suite of tools that can help you automate your LinkedIn outreach, messaging, and prospecting.

One of the key features of PhantomBuster for LinkedIn is the LinkedIn Message Sender. This tool enables you to automate your LinkedIn messaging, allowing you to send personalized messages to your connections and potential leads at scale. By automating this process, you can free up time to focus on other aspects of your business while still maintaining an active presence on LinkedIn.

In addition to the LinkedIn Message Sender, PhantomBuster also offers tools for automating the following LinkedIn tasks:

  • LinkedIn Profile Scraper: Extract all available data from LinkedIn profiles, including contact information, job titles, and more.

  • LinkedIn Auto Connect: Automatically send personalized connection requests to expand your network.

  • LinkedIn Activity Extractor: Extract posts and other activities from LinkedIn profiles for deeper insights.

  • LinkedIn Auto Commenter: Automate comments on a list of LinkedIn posts to increase engagement.

  • LinkedIn Auto Liker: Automatically like a list of posts on LinkedIn to maintain an active presence.

These powerful tools allow you to streamline your LinkedIn marketing and lead generation efforts, allowing you to reach more potential customers and grow your business more efficiently.

Comparing Features: LinkedIn Sales Navigator vs PhantomBuster

When it comes to LinkedIn automation tools, two of the most popular options are LinkedIn Sales Navigator and PhantomBuster. As you evaluate which tool is the best fit for your LinkedIn lead generation needs, it's important to closely compare their key features and capabilities.

Functionality and Usability

LinkedIn Sales Navigator offers a wide range of prospecting and outreach tools tailored for sales professionals. It includes advanced search filters, lead management capabilities, and seamless integration with other sales and marketing tools. 

In contrast, PhantomBuster automates various LinkedIn tasks, from data scraping to outreach and engagement, providing flexibility for different use cases.

Integration with LinkedIn Recruiter

A significant consideration is how well each tool integrates with LinkedIn's official Recruiter platform. LinkedIn Sales Navigator integrates seamlessly with Recruiter, allowing users to access advanced search and outreach features directly within the Recruiter interface. 

PhantomBuster LinkedIn, as a third-party tool, does not offer the same level of integration, which may be a limitation for some users.

Legal Aspects of Scraping LinkedIn

A key difference between LinkedIn Sales Navigator and PhantomBuster is their approach to data usage. LinkedIn Sales Navigator operates within the platform's terms of service, ensuring compliance and secure data access.

PhantomBuster LinkedIn, however, uses web scraping techniques to extract and structure data from LinkedIn. This process involves automatically gathering publicly available information, such as profile details, endorsements, and user activity, and converting it into a usable format like a spreadsheet.

While data scraping can efficiently gather insights, it raises legal and ethical concerns. Regulatory bodies, including national data protection agencies, closely monitor these activities for compliance with laws like Europe's General Data Protection Regulation (GDPR).

Understanding the legal implications and ensuring compliance with LinkedIn's policies and relevant data protection regulations is crucial when using these tools.

Feature Comparison

FeatureLinkedIn Sales NavigatorPhantomBuster
Prospecting and Outreach ToolsRobust suite of featuresVersatile platform for various automation tasks
Integration with LinkedIn RecruiterSeamless integrationLimited integration as a third-party tool
Legality of Data ScrapingOperates within LinkedIn's terms of serviceWeb scraping techniques may be subject to LinkedIn's restrictions

When choosing between LinkedIn Sales Navigator and PhantomBuster, it's essential to carefully evaluate your specific needs, priorities, and the legal implications of using each tool. By understanding the key differences in functionality, integration, and compliance, you can make an informed decision that aligns with your LinkedIn lead generation strategy.

How to Connect PhantomBuster to LinkedIn

Connecting PhantomBuster to your LinkedIn account is a crucial step in setting up your LinkedIn lead generation strategy. This step-by-step guide will walk you through the process, ensuring a seamless integration that unlocks the full potential of PhantomBuster for your LinkedIn automation needs

Step-by-Step Connection Guide

Connecting PhantomBuster to LinkedIn is a straightforward process that involves a few simple steps. Here's what you need to do:

  1. Sign Up: Create a PhantomBuster account if you haven’t already.

  2. Target Profiles: Gather the LinkedIn profiles you want to target for your outreach campaigns.

  3. Create a Phantom: Create a new "Phantom" (PhantomBuster's term for an automation task) and select the "LinkedIn Message Sender" template.

  4. Connect LinkedIn: Follow the on-screen instructions to connect your LinkedIn account to PhantomBuster. This may involve granting access permissions and verifying your identity.

  5. Customize Messages: Customize your message using the provided placeholder tags to personalize it for each recipient.

  6. Launch: Review your settings and launch the Phantom to begin your LinkedIn automation tasks.

Using the PhantomBuster Extension

For enhanced integration, you can utilize the PhantomBuster LinkedIn browser extension. This extension allows you to directly capture LinkedIn profile URLs and integrate them into your PhantomBuster automation tasks. Here’s how to use the extension:

  1. Install Extension: Install the PhantomBuster browser extension for your preferred web browser.

  2. Capture URLs: While browsing LinkedIn, click the extension icon to capture the profile URL of the person you want to target.

  3. Add to Prospects: The captured URL will be automatically added to your PhantomBuster "Prospects" list, ready for your automation tasks.

This streamlined workflow eliminates the need to manually copy and paste profile URLs, saving you time and ensuring accuracy.

By following these steps, you'll have your PhantomBuster connected to LinkedIn, paving the way for efficient and scalable LinkedIn lead generation with the help of this powerful automation tool.

How to Use PhantomBuster for LinkedIn Automation

PhantomBuster can be a game-changer for streamlining your LinkedIn lead generation and outreach efforts, especially in the B2B sales landscape. Once you've connected PhantomBuster to your LinkedIn account, you can set up various automated tasks to save time and boost your productivity.

Setting Up Automation Tasks

PhantomBuster allows you to automate a wide range of LinkedIn activities, including:

  • Sending Personalized Connection Requests: Reach out to your target audience with tailored messages.

  • Sending Follow-Up Messages: Automate follow-ups to new connections, ensuring ongoing engagement.

  • Engaging with Connections: Like and comment on posts to maintain an active presence and build relationships.

  • Scraping Contact Information: Extract data from LinkedIn profiles and pages to enrich your CRM.

  • Importing Leads: Automatically import leads into your CRM or email marketing platform for streamlined follow-up.

PhantomBuster offers pre-built "Phantoms" (automation tasks) and custom workflow creation to fit your specific needs. The platform provides detailed step-by-step guides and templates to help you get started quickly.

Managing and Monitoring Tasks

Automating LinkedIn lead generation and messaging through PhantomBuster allows you to scale your outreach efforts significantly. However, it's crucial to manage and monitor these tasks to ensure they run smoothly and yield the desired results.

PhantomBuster’s dashboard provides real-time updates on the status of your automation tasks. You can also set up email notifications to stay informed about task progress and outcomes. By regularly reviewing task performance and making necessary adjustments, you can optimize your LinkedIn automation strategy.

Alternatives to PhantomBuster for LinkedIn Automation

While PhantomBuster is a powerful tool for LinkedIn automation, it's not the only option available. If you're looking to explore alternative solutions for your LinkedIn automation needs, there are both free and paid alternatives worth considering.

Free Alternatives

For those on a budget, several free LinkedIn automation tools can help streamline your outreach and lead generation efforts. Some popular free options include:

  • Kaspr: LinkedIn Chrome Extension and web app that provides access to B2B contact data in seconds. The Freemium version includes 5 phone credits, 5 direct email credits, and 10 export credits per month.

  • Evaboot: LinkedIn Sales Navigator scraper and Chrome extension. Their Limited version includes 200 credits, accessible upon account creation.

Paid Alternatives

If you're willing to invest in a more advanced LinkedIn automation solution, several paid tools offer advanced features and functionalities. Some of the top paid LinkedIn automation alternatives include:

  1. QuickMail: An email and LinkedIn outreach automation platform that supports omnichannel outreach with automated messages and personalization features.

  2. Zopto: A comprehensive LinkedIn automation platform that aids in lead generation, outreach, and engagement with advanced targeting and detailed analytics.

  3. Dux-Soup: A Chrome extension that automates profile visits, lead generation, and data scraping on LinkedIn, featuring customizable workflows and CRM integration.

  4. LinkedHelper: An upgraded version of the free Linked Helper tool, offering advanced automation capabilities for connection requests, messaging, endorsements, and campaign management.

When evaluating these LinkedIn automation alternatives, be sure to consider factors such as pricing, features, ease of use, and integration with your existing workflows. By exploring the various options available, you can find the best fit for your business needs and streamline your LinkedIn marketing efforts.

Read more about our 17 Best LinkedIn Automation Tools for Easy Outreach.

Integrating LinkedIn Leads with QuickMail

Once you've generated valuable leads using either PhantomBuster or LinkedIn Sales Navigator, the next step is to integrate them with your email marketing platform, such as QuickMail. This allows you to create personalized email sequences tailored to nurture and convert these potential customers.

To import leads from PhantomBuster, start by exporting your LinkedIn leads into a CSV file using PhantomBuster's export feature. Then, upload the CSV file to QuickMail, ensuring that all contact information is accurately and securely transferred. Double-check the imported data in QuickMail to verify that all leads have been correctly added.

Similarly, if you've been using LinkedIn Sales Navigator to uncover promising leads, export your leads into a CSV file from LinkedIn Sales Navigator. Upload the CSV file to QuickMail to centralize your lead management, and confirm that the lead information is accurately imported into QuickMail.

After importing your leads, you can leverage QuickMail’s free auto-warmer through a native integration with MailFlow.io. This feature ensures high email deliverability and helps avoid spam filters, maintaining the integrity of your email campaigns.

lead list inside of quickmail

With your LinkedIn leads now integrated into QuickMail, you can unleash the power of personalized email sequences. Organize your imported leads into segments based on criteria such as industry, job title, or connection level. 

Develop email sequences that address the specific interests and pain points of each segment. Use QuickMail’s automation features to schedule and send your personalized email sequences. Track the performance of your email campaigns and make adjustments as needed to improve engagement and conversion rates.

By seamlessly integrating your LinkedIn leads with QuickMail, you can streamline your lead nurturing efforts and ensure a more efficient and effective outreach strategy. Leveraging the synergy between these powerful platforms can help you unlock the full potential of your LinkedIn-generated leads.

Which Tool is Better for You?

Choosing the right LinkedIn automation tool depends on your business needs, budget, and goals. LinkedIn Sales Navigator and PhantomBuster each offer distinct advantages.

If seamless integration with LinkedIn Recruiter and advanced lead generation are priorities, LinkedIn Sales Navigator is ideal. It provides comprehensive prospecting and outreach features to efficiently identify and convert high-quality leads.

For a flexible and cost-effective solution, PhantomBuster is a great choice. It automates tasks like profile scraping and messaging and integrates with third-party platforms, making it versatile for small to medium-sized businesses.

Enhance your lead generation by integrating LinkedIn leads with QuickMail. QuickMail allows you to create personalized email sequences tailored to your LinkedIn leads, optimizing your outreach and conversion strategies.

Try QuickMail for free today to streamline your LinkedIn automation and maximize your lead generation potential