David Valentine, CEO of Avadel told us this about cold email:
cold email is still the MOST effective way to generate leads in 2023. Our 81 clients book 88% of all of their meetings through cold email.
If you want to send sales emails that get you results like Avadel, you need a clear process for writing effective templates.
In this guide, we’ll show you sales email examples that you can use to inspire your email copy and get the best results from your outreach.
Let’s dive in.
Sales Email Example #1: Agency Sales Outreach
The email:
Why it works:
This email example is relevant to agency owners. Whether you run a cold email, lead gen, marketing, or recruitment agency, there are several relevant parts of this email that you can learn from.
Firstly, it opens with personalization. The sender uses the recipient’s first name, and mentions that they’ve seen their content on social media.
Next, there’s a simple introduction in the form of a one-sentence sales pitch. As soon as the prospect reads this, they’ll know what problem the company reaching out can solve.
Next, there’s social proof in the form of four notable client names. This builds trust with cold prospects and shows that the agency is credible.
The sender also takes it a step further by creating a personalized video for the prospect. In this they’ll give an overview of how their agency service can apply to the business they’re reaching out to. Creating a personalized sales asset can take more time, but if you’re reaching out to a high-value potential customer, it’s worth it.
Finally, there’s a simple call-to-action asking letting the recipient know how to book a call with them. If we were to improve this email, we’d consider using a question as the CTA rather than a meeting booking link. Making the CTA lower commitment can make it easier for a prospect to respond even if they’re not quite ready to book a meeting
Sales Email Example #2: SaaS Company Sales Outreach
The email:
Why it works:
Sales email outreach is an effective channel for SaaS client acquisition, particularly if you have a high ACV. This email from Intercom is an excellent example of how to use personalization in your outreach.
In the first paragraph, the sender quickly explains the benefits, but then they jump into a fully personalized video of how Intercom would work on the prospect’s website.
They’ve added social proof in the form of the number of companies using the platform, which shows it can handle scale.
Finally, there’s a simple CTA that gives the recipient two options. The way the CTA is worded doesn’t feel pushy and it gives the prospect two options, depending on the level of action they’re willing to take.
All-in-all, it’s a well-crafted sales email.
Sales Email Example #3: Directory Platform Outreach
The email:
Why it works:
Our next example is an email from a directory platform, AppSumo. This sales email example is simple, clear, and effective.
Right away, they jump in with some basic personalization, highlighting that they’ve been seeing the recipient’s company mentioned. The main downside to this is that it’s basic – if the sender used a fully personalized email opening line, it would resonate more positively.
After that, they use a simple sentence that pitches their offer in a way that clearly shows the benefits to the recipient – being showcased to 850,000+ potential customers.
The CTA is low-commitment and opens the door for the recipient to ask questions, confirm they’re interested, or ask to book a meeting.
One of the most notable parts of this email is the simplicity. It clearly respects the recipient’s time, which is going to make it easier to get replies from busy decision-makers.
Sales Email Example #4: Conference Organizer Email
The email:
Why it works:
Conferences are big business, and this example is a simple, effective way to invite potential vendors to your event.
There are three main considerations when attending conferences: the relevance of the event, the date, and location. If all of these things make sense, there’s a strong chance someone will be interested in attending.
This email from SaaStock jumps straight in by highlighting that their conference is Europe’s largest SaaS event. Then, they tell the recipient the deadline for joining, and then the location and date of the event.
By this point, someone will already have an inclination of whether they’re interested or not.
To push the offer over the line, the sender then adds social proof by highlighting the number of relevant attendees going.
If your conference or event isn’t already well-known, it’s vital that you use social proof to build trust. You can mention other exhibitor names, sponsors, or notable speakers who will be attending in an effort to show your cold prospect why it’s worth their time to respond and attend.
Sales Email Example #5: Podcast Guest Invite
The email:
Why it works:
If you’re using your podcast as a marketing channel, you need a template to run outreach to potential guests. The example above does a lot of things right.
Firstly, it jumps straight to the ask in the first paragraph. The recipient will appreciate this transparency, because they already know what’s required of them.
The sender then gives context and background information on the podcast. If the podcast host was effective in their prospecting, they’ll know that the social proof they included is relevant to the recipient.
It’s a relatively straightforward email example, but it’s effective because the sender lays out all of the information.
5 Sales Email Best Practices to Write Compelling Templates
You’ll notice that all of these emails have several elements in common that make them successful. Let’s break them down:
Personalization: Whenever you send a cold sales email it’s vital to personalize your template. First, always use your prospect’s name and company name as a basic best practice. To stand out in the inbox, consider opening your email with a completely unique opening line mentioning something relevant to that person, or ending your email with a unique P.S. note. Whatever you do, make it clear that you couldn’t have sent that email to anyone else.
Social proof: Your prospects need to trust you if they’re going to respond. Use social proof such as statistics, client names, or case study examples in your template to boost trust. These also make good talking points for when you talk to your prospects in a meeting.
Brevity: It’s essential that you respect your prospect’s time. Keeping your email short and condensing your value proposition to a few short paragraphs is the best way to do that. As long as you can clearly state what’s in it for your prospect, they’ll be happy to reply, even if they don’t have every detail about your product or service.
A direct CTA: Your emails have to make it simple for your prospect to take action. CTAs that make it easy to reply include asking them if they’re interested in what you’re reaching out about, or seeing if they’re interested in a meeting. Check out our best CTA examples in this guide.
Sending Sales Emails That Get Replies with QuickMail
QuickMail is a sales email platform to help you send personalized sales emails at scale, automatically follow-up, and track your email metrics.
You can get started with no cost, thanks to the free plan allowing you to send 3,000 emails per month to 1,000 prospects.
Every email you send with QuickMail can be personalized using attributes, and if someone doesn’t respond, you can create a follow-up email that will automatically send.
You can add as many team members to your QuickMail account as you need and split campaigns across multiple inbox to manage your sending volume. If you run an agency or work with multiple clients, you can keep your inboxes separate and in their own workspaces, making it simple to report back and avoid having to log in and out of different client accounts all day.
You’ll also have access to a shared team inbox to track every response, and there are native integrations with sales CRMs like Pipedrive and HubSpot.
