Having a set of sales email sequence templates that you can rely on to generate warm replies is a superpower for sales teams.

This is what Ryane Tully from Pitchlane says about emails: 

Email gives you the opportunity to elevator pitch your ideal prospects as if you had met them in person. With proper lead list segmentation, you can scale this red carpet experience to thousands of your ideal prospects

Ryane Tully

In this article, you’ll see a proven sales sequence that you can use to inspire your own campaigns and get replies.

  1. 6-Step Sales Email Sequence Template to Get Replies

  2. How Long Should a Sales Email Sequence Be?

  3. Creating Sales Email Sequence Templates at Scale with QuickMail

Let’s dive straight in.

6-Step Sales Email Sequence Template to Get Replies

In this section, we’ll show you an example sales email sequence template that you could send to a real prospect.

Make sure to edit the templates to fit your unique business, customer type, and product or service – that’s the only way to stand out in the inbox. When you’re ready to start on your own campaign, use QuickMail’s cold email software to send personalized sales email sequences at scale.

Now, let’s take a look at the sequence.

Email #1: The Introduction Email

Your first email is there to let your sales prospect know who you are, why you’re reaching out, and what the benefits are to them of reaching out.

It’s important to start the email with a personalized opening line – this proves that your email is specifically targeted at that person and will show them you haven’t just thrown them on a generic email list.

Subject: Helping {{company.name}} with conversion rate optimization

Hi {{prospect.first_name}},

Just finished listening to your podcast episode with [guest] – awesome conversation, enjoyed the story about how you got your first ten customers.

We help SaaS companies like {{company.name}} generate 5x more conversions from their landing pages with our conversion rate optimization process. We work with brands like [similar company] and [similar company] who are seeing strong results.

Interested in seeing our process?



Email #2: The Follow-Up Sales Email

55% of replies to sales email campaigns come from a follow-up email. The reason is simple: people are busy. They don’t always have time to reply to your email, even if it’s relevant. By sending friendly follow-ups in your sequence, you prove that you care about winning their business. 

Let’s look at the first follow-up.

Subject: Follow up about CRO for {{company.name}}

Hi {{prospect.first_name}}

Our agency recently helped [similar company] boost landing page conversions by 243% with copywriting and creatives refresh.

Can I send you the case study?



Email #3: Second Follow-Up to Confirm They’re the Correct Person

Even with an effective prospecting process, there’s a risk that you’re contacting the wrong person. This email template confirms that you are reaching out to the right person at a company, and if not, asks for a polite referral.

Subject: Right person at {{company.name}}?

Hi {{prospect.first_name}},

Quickly reaching out again to see if you’re curious to see how we help companies like {{company.name}} get more customers with landing page conversion rate optimization.

Are you the best person to discuss this with at {{company.name}}? If not, would you be able to point me in the right direction?



Email #4: Add Huge Value with a Personalized Video

Your prospects receive a lot of sales email sequences from sales reps. This email will make you stand out by showing you’re willing to go above and beyond. 

In this case, we’re sharing a template that involves you sharing a personalized video with your prospect, but you could also include links to other resources like webinars, blog posts, or whitepapers.

Subject: Personalized video for {{company.name}}

Hi {{prospect.first_name}},

I know you’re busy so rather than ask for your time on a call, I spent 15 minutes reviewing your landing page and recorded a short video with three actionable ideas your team could implement to boost conversion rates.

Click here to watch the video.

We’ve tested these and our clients like [similar company] have seen conversion rates double).

Let me know if you have questions after watching the video.



Email #5: Follow-Up with a Short Reminder

At this stage, your prospect will have probably seen some of your emails. This simple reminder lets them know that you’re still there and looking to hear back from them.


Hi {{prospect.first_name}}

Did you get a chance to watch the video I shared with tips on getting more customers from {{company.name}}’s landing page?



Email #6: The Sales Breakup Email

When writing sales breakup emails, Jack Reamer, Chief Lead Generation Officer at Salesbread says: “I consider if I’ve said everything I can possibly think to share with this prospect before I’m ready to say they’re not ready.”

In this email, you’ll recap why you reached out in the first place and let someone know that it’s the last time you’re reaching out. This ultimatum can be enough to generate a reply and get more leads from your sales email sequence.


Hi {{prospect.first_name}},

I’ve reached out a few times about helping {{company.name}} with CRO. As I haven’t heard back, I’ll assume you don’t need our services at the moment.

If anything changes in the future and you’d like to chat about how we can help, let me know and I’d be happy to explain our process on a short call. 



P.S. Here’s a link to our YouTube channel with teardowns and best practices for boosting conversions on SaaS landing pages. May be a useful resource in the future for you and your team. 

How Long Should a Sales Email Sequence Be?

There’s no strict guidelines on your sales email sequence length.

We’d recommend keeping your sequence between four to seven emails in length.

If you’re sending more emails than that without a response, there’s a strong chance that your prospect isn’t interested and by continuing to reach out, you risk having them mark your emails as spam.

You can automate your follow-up email sequence using QuickMail. After the first email in your campaign, add a delay, and then add your next email.

Your follow-ups will keep sending until a sales prospect responds, or, your sequence ends.

Creating Sales Email Sequence Templates at Scale with QuickMail

Once you have a list of sales prospects to reach out to, you can start reaching out to them using QuickMail.

First, import them and confirm that every detail about them is correctly imported. This matters because these attributes will be used in your sales templates.

Once your prospects have been imported, it’s time to create your campaign. Give it a name, and then write your first email of the sequence.

As you write your template you can include attributes in your template. These will automatically populate with the data on your prospects when the email sends, resulting in every email being completely personalized.

After your first email, add a Wait step and choose your delay. 

We recommend two to three days at first, with longer delays as you progress through your campaign.

Then, write your follow-up email.

When your campaign is ready, you can see a final overview and then set it live.

Once your campaign is running you can monitor your replies in a shared Opportunities inbox. 

Everyone on your team can quickly check whether your prospects have replied, if anyone else on your team has been involved in the conversation, and when the last activity on the conversation was.

You’ll also be able to track your key email sequence metrics in your campaign dashboard so you can track whether or not your sales email sequence is working as planned.

You can send 3,000 emails per month on QuickMail’s free plan, and add up to 10 team members to help you organize your sales sequences.

If you need more advanced automation tools, the Basic and Pro plans have you covered.

Create your first sales email sequence template in QuickMail today and start getting replies from qualified prospects.