Sending cold sales emails is an excellent channel for growing your pipeline. A personalized email is a gateway to starting a conversation with high-level decision-makers and booking meetings.

To help you automate the process, a range of sales email software companies exist, all with slightly different features and benefits.

We’re going to look at some of the best options on the market to help your team send better sales emails.

  1. What is Sales Email Software?

  2. 6 Best Sales Email Software for Generating Leads in 2023

Let’s dive in.

What is Sales Email Software?

Sales email software allows you to send cold outreach to prospects who are a good fit for your product or service.

Most sales email software includes tools to help you:

  • Send personalized email templates to multiple recipients at once

  • Automatically follow-up if someone doesn’t respond

  • Track your campaign analytics to judge success

The best sales email tools on the market won’t just do these things, though. They’ll have extra features to make your team’s workflow run in a more streamlined way, and free you up to spend time on what matters: talking to prospects.

Let’s take a look at the tools.

6 Best Sales Email Software for Generating Leads in 2023

1. QuickMail: Book 4x more meetings than with other sales email software

Send Personalized Sales Emails on Autopilot

QuickMail is the best sales email software if you want to send personalized outreach campaigns that start conversations with decision-makers.

Once you’ve prepared your list of target prospects and have imported them into QuickMail, it’s time to write your email templates. 

When writing your emails in the QuickMail campaign editor you can include attributes – these are personalized snippets of text that are unique to each recipient on your email list.

This is a powerful strategy for generating more replies to your sales email campaigns, as people can see you’ve done your research into them.

If a prospect doesn’t respond, you can automatically send follow-up emails in QuickMail. Just add a delay after your first sales email, and then add your follow-up step.

You can add as many follow-up emails to your campaigns as you need, and if a prospect does respond, they are automatically removed so you’ll never end up sending an automated email after you’re already in conversation with them.

Collaborate with Your Team

QuickMail is made for teams. By default, collaboration is free. You can add as many team members as you want to your QuickMail account to help you manage campaigns, review analytics, or track responses. You only pay for new inboxes that you send emails from.

You can track every response to your campaigns in a shared Opportunities inbox.

This shows your team which prospects have replied, the time they replied, and whether or not any team members have engaged with them.

It’s a powerful way to keep your team on the same page and ensure no two team members are ever reaching out to the same prospect twice.

Designed to Scale with Your Company

QuickMail is ideal for teams new to cold email – you can send 3,000 emails per month on our free plan.

However, it’s also designed for scale.

Firstly, you can tap into email deliverability tools like inbox rotation. This allows you to add as many sending inboxes to a campaign as you need, and QuickMail automatically spreads the sending volume across each inbox. You can track the volume being sent from each one and make sure that no inbox ever surpasses your sending limits.

If you run a lead gen or cold email agency doing outreach for clients, QuickMail supports this. You can keep each client’s campaigns in their own dashboard making it easy to see which client campaigns are performing well, and easily report back. 

Finally, there’s a native integration with MailFlow – an email warm up tool to help – to improve deliverability on a continuous basis.

QuickMail has everything you need to start sending sales email campaigns and start conversations with warm leads. Send your first campaign for free today.

Pricing: Send 3,000 emails per month on QuickMail’s free plan. Upgrade from $49 per month to access powerful automation, personalization, and client management tools.

G2 rating: 4.6 out of 5

Capterra rating: 4.8 out of 5

What QuickMail users are saying on G2 and Capterra:

  • “As an agency owner, Quickmail is the only system that makes it possible to send emails on behalf of clients without needing access to their inboxes.”

  • “By send volume - we book 4X more meetings in QuickMail than our previous platform. The visibility on deliverability scores for each inbox is SO helpful.”

  • “Quickmail support. They are amazing. No question the best support in anything I have ever used.”

Key features:

  • Send personalized sales emails and automatically follow-up if prospects don’t reply

  • Email analytics to judge campaign performance, including open rate, clickthrough rate, bounce rate, and more

  • Track every response to your sales emails in one unified Opportunities inbox

  • Collaboration is free by default – add as many team members as you need to QuickMail, and only pay for new sending inboxes

  • Email deliverability improvement tools, as well as a native integration with Mailflow’s auto warmer

  • The only sales email platform with a completely free plan, allowing you to send up to 3,000 emails per month

2. Gmass

Gmass is a mail merge and sales email platform that integrates with Gmail inboxes. Once the extension is installed, you can build lightweight and personalized email sequences directly from your Gmail inbox.

You can use attributes to personalize your email templates, schedule your campaigns, and contact multiple recipients at once.

One powerful tool in Gmass is the behavior-based campaigns. These allow you to create smaller segments of prospects based on how they engaged with your last email. You can use it to create smart sequences to generate engagement – for example, your campaign could send only to people who clicked on a link in your last email but didn’t respond.

Learn why QuickMail is the best Gmass alternative here.

Pricing: From $19.95 per month for individual use, or $125 per month for team use.

Key features: 

  • Upgrade your Gmail inbox to send personalized and cold sales emails

  • Use custom tracking links to see email opens, clicks, and other key metrics

  • Run A/B tests to compare different email variations against each other

3. Mixmax

MixMax is sales email software designed for teams that rely on Gmail and want to reduce the manual work involved in managing campaigns.

Like with Gmass, you install the extension and it adds new tools to your existing inbox.

Once you send an email, you can design multi-step sales email sequences and automate tasks that happen at each stage. You can also use email tracking to see when recipients open or click links in your email templates.

It’s a good platform if you need a quick way to get up and running with your campaigns and don’t want to migrate from Gmail to a standalone platform.

Pricing: From $29 per month per user

Key features:

  • Gmail-based sales email software with sequencing and personalization tools

  • Uses a calendar system that makes it simple to insert meeting booking links into emails

  • See detailed reports on your sales email analytics, and track performance across your team’s email sending activity

Learn why QuickMail is the best MixMax alternative.

4. Close

Close is a sales email tool that’s ideal for nurturing leads into customers. It’s primarily used by sales teams as a CRM. For example, if someone replies to a sales email sent with QuickMail, you could automatically create a record for them in Close. 

On each prospect record you can see context about conversation history, personal details, and the status of where they are in the buying process.

The platform integrates with most sales on the market, which means it’s a perfect tool to act as a central hub for all other activity. You can easily see how many leads your team are talking to, the number of outbound emails sent, the amount of revenue in your pipeline, and more.

It’s a powerful tool if you want to manage your sales email workflow and turn more warm leads into customers.

Pricing: From $99 per month for 3 users.

Key features:

  • iOS mobile app to track your sales leads wherever you are

  • Create saved email templates and sales sequences to speed up your team’s workflow

  • Sales call coaching, dialer, and voicemail drop to add a multichannel touch to campaigns

5. Yesware

Yesware is a sales email tool made to help you track your email campaigns, show how your prospects engage with your emails, and understand overall campaign performance.

The platform works in both Gmail and Outlook, and allows you to create campaigns and automated follow-ups right inside your inbox.

Yesware also adds meeting booking tools to your inbox, so you can easily send your calendar link with one click.

There’s also a native Salesforce integration which will sync all of your email and prospect data, eliminating the need for manual data transfer.

Pricing: From $15 per seat per month

Key features:

  • Works with both Gmail and Outlook

  • Email tracking to see how your prospects are engaging with your emails

  • Save your best email templates so your team can re-use the best examples

6. Outreach

Outreach is a sales platform designed for enterprise companies.

It includes a wide variety of features, all designed to help you manage campaigns and get replies. Like QuickMail, it operates as a standalone platform that you connect with your inbox, rather than being an extension like MixMax or Gmass.

After sending an email you can easily track your prospect’s replies in the platform as well as seeing detailed analytics on how the campaign performed.

The main downsides of Outreach are that it’s expensive, and not made for smaller or growing teams.

Key features:

  • Sales email platform for enterprise-level companies sending a high-volume of emails with multiple team members

  • Detailed analytics on both campaign and individual sales rep performance

  • Pipeline management tools show you how engaged leads in your pipeline are

Wrapping Up

The sales email tools we’ve looked at can all help you send personalized sales emails and start getting more replies from your prospects.

The right option for you will depend on your company, team size, and goals.

However, if you’re looking for a sales email platform that contains everything you need to start sending campaigns and getting results, QuickMail is the right option.

You can get started today with no risk thanks to the free plan, and it won’t be long before having conversations with qualified leads.