The more information you have on how your prospects respond to your emails, the easier it will be to craft effective follow-ups and nurture leads into customers.
The best way to track your email performance is with a sales email tracking tool.
These tools insert invisible tracking pixels into your emails and show you whether recipients open, click, or engage with your sales emails.
In this guide, we’ll show you five of the best options out there.
Let’s dive in.
When choosing a sales email tracking tool, look for features including:
Wide range of tracking options: Look for tools that help you track multiple metrics, including open rate, reply rate, click-through rate, bounce rate, and unsubscribe rate.
Personalization tools to improve your email templates: Most good sales email tracking tools include features that allow you to write personalized sales emails.
CRM integrations: The best options will include native two-way integrations with popular sales CRMs like Pipedrive, HubSpot, or allow you to connect any other tool in your sales stack using Zapier. This ensures you can build the most productive workflow for your sales team.
Seats for multiple team members: As your team grows, you’ll need multiple team members to have access. Look for a platform that makes it easy to add new inboxes and manage team sales workflows in one place.
Pricing that fits your needs: Sales email tracing tools don’t need to be expensive. Rachel Haley, former CPO of Avadel and current COO of QuickMail says: With cold email, you can get killer results on a shoestring budget. If you’re looking for low-risk and big wins - cold email should be central in your B2B strategy." If cost matters to you, then QuickMail has a completely free plan allowing you to send 3,000 emails per month. It’s the ideal way to get started with your sales email outreach.
1. QuickMail: Powerful Platform for Sending Personalized Outreach and Tracking Sales Emails Performance
Send Personalized Sales Email Templates at Scale
QuickMail has everything you need to craft personalized sales emails and send them at scale.
When writing your emails you can include attributes in every email to personalize the template. No matter how many people are on your email list, each one will get a personalized sales message and your email will stand out in their inbox, even though you’ve only written one template.
If a prospect doesn’t respond at first, you can automatically follow up after a delay of your choosing.
This is a powerful way to boost response rates, as 55% of overall replies to sales campaigns come from a follow-up step.
All you need to do is monitor for replies as they start rolling in.
Track the Status and Activity on Every Email
QuickMail can track every key metric that you need to know about your sales campaigns.
For example, you can track your overall open rate, your email response rate, your click-through rate, your unsubscribe rate and your bounce rate.
All of these metrics can be used to gather actionable data that tell you how effective your email templates are and how well your prospects are responding to your emails.
As well as tracking metrics, you can build automations around the metrics, such as triggering a Slack message to be sent whenever a prospect replies, or creating a new record in your CRM as soon as someone clicks a link in your emails.
Collaborate with Your Whole Team
Quickmail includes everything you need to manage sales outreach as a team.
One major challenge sales teams face is scaling up their sending volume without harming deliverability on your email inboxes. To combat this, QuickMail uses inbox rotation to spread sending volume and improve email deliverability.
At the start of a campaign, all you need to do is choose the inboxes you want the campaign to send from.
QuickMail will evenly spread the sending volume across your inboxes so no single inbox ever exceeds sending limits.
When a prospect replies, the response will land in your main email inbox, as well as a shared Opportunities inbox in QuickMail. This is a shared inbox that logs every response and interaction from prospects.
You can see which prospects have replied, every team member can see which prospects have replied, whether or not other teammates have already responded or engaged, as well as the date and time the conversation was last engaged with. This ensures no lead ever slips through the cracks and no opportunity is ever missed.
Pricing: Send 3,000 emails per month for free. Send and track 40,000 emails per month from $49 per month.
Send personalized sales emails and automatically follow up to boost response rates
Track key sales engagement metrics on every email in your campaigns
Never miss a response with the Opportunities inbox
Completely free to send up to 3,000 emails to 1,000 sales prospects per month
Add as many team members as you need to help manage campaigns
If you’re already using the HubSpot CRM in your sales workflow, the free sales email tracker is a good option to gather intel on how your prospects are engaging with your email.
Whenever a prospect engages with your sales email – taking actions like opening it, clicking on a link, or downloading an attachment – HubSpot will notify you. You can then plan your follow-up to ensure it’s as effective as possible.
For example, if you see that a prospect clicks on your meeting booking link but doesn’t confirm a meeting, you can send a follow-up asking if they have any questions or offering some specific time suggestions for a call.
It works with all major email inbox providers, and is free to use – but as your team grows, HubSpot CRM will have a cost.
Pricing: Free plan available. Sales Hub Starter plan from $20 per month.
Works with both Gmail and Outlook inboxes
All activity is synced with your HubSpot account so team members can stay updated on prospect actions
Use push notifications to remind your team to follow up after a prospect opens or engages with your sales email content
Mailtrack is an extension for Gmail inboxes that upgrades your inbox with sales email tracking tools.
Once installed, you can choose to track your email activity – Mailtrack inserts a snippet of invisible code that will track when your emails are opened, how many times they’re opened, and whether any actions were taken in the email.
If you have a sales team with multiple team members, you’ll likely want to use the Advanced plan as this offers features like PDF tracking and CRM integrations.
Pricing: Free version available. Advanced plan starts at $19.99 per user per month.
Track email opens for free
Desktop notifications when emails are opened so you can be ready to respond
PDF tracking available on higher plans
MixMax is a sales email tracking platform to help you send and track your campaigns from Gmail.
Once installed, you can build and schedule campaigns straight from the email editor inside Gmail.
After sending your sales emails you can track your prospect’s actions to learn how effective your templates were. On top of regular email tracking, MixMax also creates reports that rank your team members based on the effectiveness of their emails. You can see who is getting the best results, who needs help, and find out which campaigns are performing the best across your sales team.
Pricing: Track sales emails for free. Paid plans from $29 per user per month
Track when your sales emails are opened, replied to, or clicked
See your metrics in visual sales reports that can be synced to Salesforce
Compare how different team members are performing
Streak’s email tracking software turns your inbox into a lightweight CRM that you can use to monitor the status of every deal in your pipeline.
Like some of the other tools here, it works as a Chrome extension. Once installed, you can use it to enable tracking on emails you send to prospects and leads.
You can sort your emails based on whether they’ve been opened or engaged with, making it easy for your sales team to monitor the status of your leads.
As well as that, you can send emails to custom lists based on whether or not they viewed previous emails that you sent to them, which is an excellent way to boost engagement.
Pricing: Start for free with basic email tracking. Advanced tracking from $15 per user per month.
Filter emails based on whether a prospect has engaged with them or not
Send emails to custom segments based on whether they opened your emails
Custom layout to turn your Gmail inbox into a CRM
Tracking your sales emails is a powerful way to see whether your message is getting read by your prospects.
If your emails are being read but not replied to, you know it’s time to update your templates to test new copy and value propositions to ensure you get the best outcome from every campaign.
All of these sales email tracking platforms are ideal to get started, but if you want sales email tracking alongside powerful tools to send personalized sales email campaigns, QuickMail is for you.