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  1. Agency Course

course04parts

Agency Course4 parts, 38 lessons

The Complete Course to Starting, Growing, and Scaling Your Agency

Updated
January 10, 2024
Written by
Jeremy Chatelaine
Summarize with ChatGPT
Start lesson 01How to Decide Your ServiceView the course map

Agency CourseOverview · 4 parts · 38 lessons

Part 01Starting Your Agency (0-5 Employees)7 lessons

  1. 01How to Decide Your Service
  2. 02How to Choose Your Niche
  3. 03How to Price Your Service
  4. 04How to Create an Irresistible Offer
  5. 05How To Book Meetings with Prospective Clients
  6. 06How to Sign a Client
  7. 07How to Hire Your First Employees

Part 02Growing Your Agency (5-12 Employees)9 lessons

  1. 01How to Define Your Organizational Structure
  2. 02How to Define Your Vision, Mission and Core Values
  3. 03How to Build Social Proof
  4. 04How to Expand Your Client Base
  5. 05How to Deliver Results for Your Clients Consistently
  6. 06How to Implement Systems and Processes
  7. 07How to Be Competitive in Your Landscape
  8. 08How to Find Quality Freelancers and When to Leverage Them
  9. 09How to Determine When to Take Project Work

Part 03Scaling Your Agency (12-50 Employees)3 lessons

  1. 01How to Build Your Leadership Team
  2. 02How to Build a Successful Sales Team
  3. 03How to Measure and Improve Your Profitability

Part 04Mini-Courses19 lessons

  1. 01How to Grow Through Partnerships
  2. 02How to Improve Project Profitability
  3. 03How To Streamline Operations
  4. 04How To Prevent Burnout
  5. 05Top Marketing Software
  6. 06Tips to Gain New Clients
  7. 07How to Manage Your Reputation
  8. 08Agency SEO Tools: Research, Rankings, & KPIs
  9. 09Actionable Guide to Mastering Agency Client Reporting
  10. 10How to Leverage Blogging
  11. 11How to Decide Your Pricing Model
  12. 12Essential Software for PR and Marketing Agencies
  13. 13How to Build Your Brand
  14. 14How to Hire an Account Manager
  15. 15Tips for Building Your Team
  16. 16How to Become Unignorable
  17. 17Lessons From an Agency Owner
  18. 18How to Build a Sales Pipeline
  19. 19Boosting Your Productivity

Written by The World's Best Agency Consultants

Marcel PetitpasMarcel Petitpas Karl SakasKarl Sakas Robin WaiteRobin Waite Annelise WornAnnelise Worn Jody SutterJody Sutter Mike ReidMike Reid

And Successful Agency Owners

Tom LeachTom Leach Jack ReamerJack Reamer David MorneauDavid Morneau Jeremy MoserJeremy Moser Rachel GertzRachel Gertz Gaurav SharmaGaurav Sharma Robb FahrionRobb Fahrion Ivan VislavskiyIvan Vislavskiy

Curriculum

Course map

4 parts, 38 lessons

  1. Part 01

    Starting Your Agency(0-5 Employees)

    7 lessons
    1. 01How To Decide Services for Your Agency
    2. 02How to Choose a Niche For Your Agency
    3. 03How to Price Your Agency's Services
    4. 04How to Create an Irresistible Offer for Your Agency
    5. 05How To Book Meetings with Prospective Agency Clients
    6. 06How to Sign a Client for your Agency
    7. 07How to Hire Your First Employees as a Starting Agency
  2. Part 02

    Growing Your Agency(5-12 Employees)

    9 lessons
    1. 01How to Define Your Agency's Organizational Structure
    2. 02How to Define Your Agency's Vision, Mission and Core Values
    3. 03Building Social Proof in the Growth Stage: How to Create Effective Case Studies
    4. 04The 6-Step Go-to-Market Strategy to Attract Clients to Your Growing Agency
    5. 05How to Deliver Results for Your Agency Clients Consistently
    6. 06How to Implement Systems and Processes for your agency
    7. 07How to Do Competitor Analysis and Be Competitive in Your Landscape
    8. 08How to Find Quality Freelancers and When to Leverage Them
    9. 09How to Determine When to Take on Project Work
  3. Part 03

    Scaling Your Agency(12-50 Employees)

    3 lessons
    1. 01How to Build Your Agency Leadership Team
    2. 02How to Build a Successful Agency Sales Team
    3. 03How to Measure and Improve Your Agency's Profitability
  4. Part 04

    Mini-Courses

    19 lessons
    1. 01Agency Partnerships: Agency Owner Shares 9 Strategies For Revenue Growth
    2. 02How to Measure and Improve Your Agency's Project Profitability
    3. 03How To Streamline Your Agency Operations (8 Tips From Real Agency)
    4. 04Agency Burnout: What It Is & 6 Ways We Prevent It
    5. 05Top 15 Marketing Agency Software (Recommended By Agency Owner)
    6. 06Tips To Get New Agency Clients From An Agency Owner
    7. 07Reputation Management Guide for Agencies
    8. 08Agency SEO Software for Research, Performance Measurement & KPIs
    9. 09An Actionable Guide to Mastering Agency Client Reporting
    10. 10Blogging for Digital Marketing Agencies: A Growth Catalyst
    11. 11How to Decide Your Pricing Model (Advice From an Experienced Product Owner)
    12. 1213 Essential Software Tools for PR and Marketing Agencies in 2026
    13. 13Building a Brand That Powers Your Agency's Growth
    14. 14How to Hire An Account Manager for your Agency
    15. 15How to Build a Productive, Happy Team to Scale Your Agency
    16. 16How to Build an Unignorable Advertising Agency
    17. 17Lessons From an Agency Owner: Navigating the Business Landscape
    18. 18How to Build a Sales Pipeline for an Agency
    19. 19Boosting Your Agency’s Productivity: 7 Proven Strategies

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